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Rôles et fonctionnement de structures signifiantes dans la modalisation de l'affichage à Abidjan

Abstract : Through this thesis, we analyse the "stage" situation and the "strategy" situation of the poster in the city of Abidjan. It shows how different "meaningful structures" (support, space and time, and communication situations) interact with icono-text in poster preaching. The main hypothesis assumes a double manipulation that "puts into play" the poster and the city. We have shown, through semiotic and pragmatic theories that on the one hand the poster in the city lives or survives by capturing and expressing the needs of the populations. On the other hand, the city exercises a political control over the poster, allowing or defending some spaces. The interactions that take place between the city and the poster make it possible to analyze the Ivorian social context. Indeed, the posters in Abidjan shows a diversity of sizes: diversity of enunciators, diversity of speech, diversity of media, diversity of proposals, diversity of senders, and diversity of display spaces. Also, the intensity of the posters shows an anarchism revealing deep social tensions: the hegemony of "small trades" and their sophistication, obscenity in urban writings, economic extroversion and triggers the issue of laicity.
Keywords : Icono-text
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Dogny Elysee Ouentchist. Rôles et fonctionnement de structures signifiantes dans la modalisation de l'affichage à Abidjan. Linguistique. Université de Limoges; Université Félix Houphouët Boigny, 2019. Français. ⟨NNT : 2019LIMO0056⟩. ⟨tel-02474367⟩

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