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Marché russe des modes françaises en 1700-1825 : jeux politiques, acteurs, produits, contrebande

Abstract : The main purpose of this study is to determine the organisation of the Russian market of French fashion in the XVlllth-XIXth centuries, to analyse its development and the factors that influence it. First created artificially by Peter the Great's decrees on dress, the demand for the European outfits becomes natural in the context of gallomania. However, the consumption is mainly narrow and aristocratic because of the high cost of the imported fashion goods. Russia represents an important outlet for the French manufacturer as it consumes a large part of silk and other fashion products. The Russian market is not limited to the direct exports shown in the statistics which underestimate its importance, it also involves a big traffic that transits via Germany, and the illicit flows. The imports of French luxury goods contradict the interests of the Russian authorities that try to control them in order to stimulate the national industries. The market develops under the influence of the protectionist customs policy of Russian Empire and the wars that make it unstable, especially for the manufacturers and merchants. Despite the fact that the exchanges are often disrupted, they never stop. The links between the French manufacturers and the Russian consumers have turned to be stronger than the legislative compulsions and international conflicts. The adaptation of the Russian market to the difficult circumstances takes place through the appearance of new trade channels, both legal and illegal that make the laws of offer and demand triumph.
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Anastasia Bogomolova. Marché russe des modes françaises en 1700-1825 : jeux politiques, acteurs, produits, contrebande. Histoire. Université Panthéon-Sorbonne - Paris I, 2017. Français. ⟨NNT : 2017PA01H053⟩. ⟨tel-01804081v2⟩

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