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La Vie en rose : Petite histoire d'une couleur aux prises avec le genre

Abstract : From pink toys to countless representations of women in pink, “pink is for girls” is both fact and performative assertion — that is to say a self-fulfilling one. It is both a feminine symbol and associates everything it colours with femininity. Stemming from the desire to understand the origins and modalities of the association of pink with femininity, this thesis endeavours to follow the history of the colour since the first pink dyes, with a focus on the eighteenth century during which pink grew in popularity; a history of its symbolism linked — or not — to gender, its uses and misuses, its rejections and appropriations. At the intersection of gender studies and colour studies, this thesis highlights the ideologies underlying the use of pink, and their repercussions on both women and men, in terms of identity construction and social relations. Present throughout the visual arts, as well as in cinema, video games, fashion and marketing, pink participates in the process of gender categorisation through its aestheticisation and repetition of stereotypes. When worn by men, it connotes effeminacy, even homosexuality, confirming its feminine link through its symbolic incompatibility with the masculine. Militant attempts to reappropriate pink as an emblem by feminist, gay or queer communities have not managed to erase pink’s link to femininity, and paradoxically have reinforced it. Pink is thus revealed as a technology of gender, as defined by Teresa de Lauretis: its representation is its construction.
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Submitted on : Thursday, February 17, 2022 - 6:25:24 PM
Last modification on : Wednesday, February 23, 2022 - 3:20:49 AM
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  • HAL Id : tel-03579107, version 1


Kévin Bideaux. La Vie en rose : Petite histoire d'une couleur aux prises avec le genre. Etudes sur le genre. Université Paris 8 - Vincennes-Saint-Denis, 2021. Français. ⟨tel-03579107⟩



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