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Analyse du rôle des réseaux sociaux et d'aide à la création d'entreprises dans la dynamique de déploiement à l'international des Born Globals : Cas de quatre Born Globals marocaines

Abstract : The phenomenon of international entrepreneurship presents a response to the continuous and inescapable evolutionary trend of the global economic and business context. In these circumstances, the development of technology, communication and low-cost transport have contributed to the erasing of borders between countries and the increasing global demand in many markets and therefore force companies of all ages to look for international opportunities. Thus, the idea that a company should venture into international markets only after a long period of consolidating its position in its domestic market has become a fact of the past. The qualitative research carried out here is interested in understanding and explaining the phenomenon of entrepreneurial internationalization of Born Global companies via cross fertilization of network and territorial embedding. In a logic of interference, we first analyze the contribution of the social network and the intermediation network (in this case clusters and incubators) in the emergence of BGs, then the translation (narrative and schematic) of the trajectory of construction and evolution of the social network of these firms and finally the identification of the catalytic mechanisms of this network dynamic. To this end, after a contextualization phase of the research, four cases of Moroccan BG firms were studied on the basis of semi-directive focused interviews, following a method of embedded cases. Subsequently, a corpus of thirteen (13) propositions was developed, followed by a global theorical model that highlights all the explanatory components of the phenomenon studied with regard to the research question posed in this thesis.
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Submitted on : Tuesday, January 4, 2022 - 10:47:10 AM
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Fatima Zahra Kasmaoui. Analyse du rôle des réseaux sociaux et d'aide à la création d'entreprises dans la dynamique de déploiement à l'international des Born Globals : Cas de quatre Born Globals marocaines. Gestion et management. Université de Limoges; Université Cadi Ayyad (Marrakech, Maroc), 2020. Français. ⟨NNT : 2020LIMO0041⟩. ⟨tel-03509442⟩

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