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Comprendre les représentations pour favoriser un développement touristique durable dans trois territoires insulaires ultramarins (Nouvelle-Calédonie, Polynésie française, Réunion)

Abstract : Before the coronavirus pandemic, the French overseas tourist territories in the southern hemisphere (New Caledonia, French Polynesia and Reunion) had a lower level of tourism development than competing destinations. The aim here is to analyse the representations of tourism actors (tourists, local populations, professionals in the sector), elements that are practically never taken into account in works on the subject, in order to propose avenues for a new tourism, at least for a reorientation of tourism. These representations have been studied on the basis of surveys conducted in the field or online and, above all, on the basis of numerous vectors of representation, whether they are for tourism purposes (travel guides, postcards, promotional campaigns) or not (films, novels, television series, comic strips, stamps, documentaries, songs, etc.). The mass of documents studied allows us to bring to light imaginary images or representations that are already well identified, but also to evoke others that are more implicit. Recommendations are then made to influence the representations themselves (by undermining, ignoring or reinforcing them) as well as the reality behind certain representations.
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https://tel.archives-ouvertes.fr/tel-03358502
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Submitted on : Wednesday, September 29, 2021 - 2:02:12 PM
Last modification on : Thursday, August 4, 2022 - 4:59:50 PM
Long-term archiving on: : Thursday, December 30, 2021 - 7:14:29 PM

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  • HAL Id : tel-03358502, version 1

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Michel Buhot. Comprendre les représentations pour favoriser un développement touristique durable dans trois territoires insulaires ultramarins (Nouvelle-Calédonie, Polynésie française, Réunion). Gestion et management. Université Côte d'Azur, 2021. Français. ⟨NNT : 2021COAZ0009⟩. ⟨tel-03358502⟩

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