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Politiques et modes d’appropriation de l’internet en Chine : instrumentalisation de l’information et de la communication par le Parti au pouvoir (1994-2013)

Abstract : Information and communication technologies on the Internet induced a new relationship between power and society in China. They imposed the Party-State to evolve in order to prevent the network to become a real tool, able to federate the opposition. This challenge urges the Chinese Communist Party to change this technological threat into a crucial asset, to keep the country in its power. By proposing a new governance, where citizens are invited to participate in political life online, the Party got through to seduce a great number of social groups existing on the web. This 2. 0 propaganda falls within the scope of the ideotainment described by Lagerkvist, where narration control evolves on more ludic and informative modes. In the same way, state domination is continuously reinforced by colossal means of technical and human control, intended to delete any trace of contestation from digital agora and its collective memory. The second point of this study analyses internet users' reactions in the cyber public space, where appropriation modes and rhetoric are instrumented as stakes in Power towards the leaders. The political regime characterized by its online communication is based on Claude Lefort's theory, concerning adhesion politic with the Party-One against the Other. This post-totalitarian sloughing, made through a pragmatically and hegemonic communication policy according to Gramsci's definition, lets the Party's elite stay in power and have succeeded to, as Lampedusa says, make everything change to make nothing change. Annexes supply numerous practical and illustrated informations on the history and the functioning of the Internet in China.
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Aurélie Bayen-Poisson. Politiques et modes d’appropriation de l’internet en Chine : instrumentalisation de l’information et de la communication par le Parti au pouvoir (1994-2013). Sciences de l'information et de la communication. École des Hautes Études en Sciences Sociales Paris, 2015. Français. ⟨tel-03306213⟩

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