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Territoires, paysages et sociétés du vin de Porto : géographie d’une mondialisation

Abstract : Port wine is a generous Portuguese wine, that is to say a wine transformed by the addition of brandy during the winemaking process, which gives it a relatively high alcohol content that ranges from 16.5 to 22 degrees. It is one of those wines whose success and fame throughout the centuries bolster the reputation of its country’s wine production on the international stage. A wine whose terroir of production has been subjected very early, from the middle of the 18th century, to delimitation as well as very precise and strict regulation, Port wine is today exported to more than a hundred countries in the world. The objective of this research is to contribute to the geographical studies of wines and vineyards in the Mediterranean area by answering the following questions : - Where were the first Porto wine territories established ? How have they evolved during the different phases of globalization and according to which logic ? - How to explain the early diffusion (since the Modern Age) of Port wine on the globe and its long-lasting success with consumers internationally ? How to analyse, in particular, the « English taste » for Port wine, as well as the great success enjoyed by Port wine on the French and Portuguese markets from the second half of the 20th century ? - How to better understand the sharp downward trend in exports since the beginning of the 21st century ? Are we now witnessing a new crisis in the « Port wine planet » after nearly half a century of average growth of the export volume ? Or should we rather interpret this fall of the export curve as the evolution towards a certain form of modernity in terms of consumption ? - How do the various actors in the sector cope with the challenges raised by the globalization of the wine sector and the emergence of new consumer practices ? What is the place of territories and landscapes in the solutions they bring ? - Can the « Port wine sector » and the representations associated with this wine be considered as real levers of competitiveness and territorial development in the context of globalization ? - What can the recent developments in the organization of the sector as well as in consumer practices reveal about Portuguese society ?
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Submitted on : Friday, March 26, 2021 - 5:13:33 PM
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Philippe Baumert. Territoires, paysages et sociétés du vin de Porto : géographie d’une mondialisation. Géographie. Université Michel de Montaigne - Bordeaux III, 2019. Français. ⟨NNT : 2019BOR30028⟩. ⟨tel-03182892⟩

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