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Transcodage du développement durable à La Poste : recompositions de l'organisation au prisme de l'action publique territoriale

Abstract : This thesis deals with La Poste’s transcoding of sustainable development, a process which highlights the role of the representations and rules that have been mobilized as regards this term.Because sustainable development is a fuzzy and modulable term, its analysis is grounded around the concept of transcoding in order to understand both its managerial and political usages. Such a starting point has two aims: first, to go beyond debates and criticism’s that make sustainable development a black box; second, tracking transcoding enables analysis to focus on contextualized actors’ representations and concrete usages of sustainable development. Indeed, a multiplicity of actors have taken ownership of the term and, in so doing, put into circulation and competing, different definitions of it.In this respect, using neoliberal references and drawing upon New Public Management orientations and debates, La Poste has been transformed over the last twenty years in order to make it fit both with new competition regulations and liberalize postal markets. This change has also applied to the French public utilities system as a whole, which had thus far been defined as regards the issue of accessibility for any user wherever they live and work. Consequently, analysis of the Postal transcoding conducted here concerns the dynamics of struggles, interests, strategies and mobilizations over the « new public utilities », as defined within La Poste but also by other stakeholders, especially local Government in the form of Regions and municipalities. As users have been turned into consumers, our research helps to understand how a former monopolistic public service transformed its management and political discourses in order to reform its organisation, reinvent its historical legitimacy, maintain the closest possible relations with local government and, finally, take ownership of the new public utilities’ assets and tools.On a wider scale, the approach to the term sustainable development formulated in this thesis contributes to the understanding of polycentric public action within territories, and this especially by shedding light on how actors transcode policy change, external injunctions and public action recipes into self-defined, managerial and territorialized usages.
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Submitted on : Friday, November 27, 2020 - 6:15:27 PM
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Amandine Montagut. Transcodage du développement durable à La Poste : recompositions de l'organisation au prisme de l'action publique territoriale. Science politique. Université de Bordeaux, 2019. Français. ⟨NNT : 2019BORD0378⟩. ⟨tel-03028899⟩

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