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Aimables startuppers, pour un monde meilleur ou une meilleure place ? Ethnologie du mode startup dans un incubateur parisien

Abstract : « Change the world and make it a better place » is the leitmotif of all startupper wishing to convince investors. An IT (information technology) start-up is « a human institution designed to create a new product or service under conditions of extreme uncertainty ». What does it mean then for a startupper to change the world ? Are the entrepreneurship and the success-for-all fantasy enough to take such a risk ? The hypothesis here retained is that the start-up mode observed in this research paper remains one of the instruments for a new form of elitism and adherence signs to exercice their capitalism power. The possibility for individuals to hope to make, by their work, the world a better place is at stake, while they are serving market capitalization, fundraising, if ever speculation in exchange for a best social position. To demonstrate it, the methods employed in this research hinge on four main axes : - An academic research, combine to a recurrent watch - A participating ethnological observation in a Parisian incubator for more than 15 months. - An ethnographic and semantic studies of anonymized posts shared on Facebook by startuppers - and startups founders’ biographical monographs present during the field phase on Tumblr. In keeping with the « metamorphosed Village» of Pascal Dibie, this research intends to bring to the scale of an incubator « a singular approach bearer of universal », perspective on customs, rituals if ever beliefs of the startup nation and intends to demonstrate in what way the start-up mode has become a factory for new ambitious. At the root of the numerical utopia, the will to change the world has become today for the startuppers a marketing pitch. Nevertheless this study also glimpses in the postmodernism and the fact to become a startupper a form of resilience : certainly it is wanting to find back sense and a place among the best, but undoubtedly it is a tentative to reconcile the unreconcilable, render more human the dehumanization.
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https://tel.archives-ouvertes.fr/tel-02992228
Contributor : Nathalie Schipounoff <>
Submitted on : Friday, November 6, 2020 - 12:09:57 PM
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Nathalie Schipounoff. Aimables startuppers, pour un monde meilleur ou une meilleure place ? Ethnologie du mode startup dans un incubateur parisien. Anthropologie sociale et ethnologie. Université Paris Diderot (Paris 7), 2019. Français. ⟨tel-02992228⟩

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