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Le sens dans le débat présidentiel en direct et ses stratégies manipulatrices dans le contexte brésilien

Abstract : This thesis aims to make a study on the live debate among the presidential candidates of Brazil from 1989 to 2014. It is broadcast during the electoral period, the debate is considered the climax of a political campaign, as it is one of the last resources that candidates use with wide media coverage, which is broadcast a few days before voters go to the polls. This work was developed by choosing debates broadcast by two television networks: Bandeirantes, because it broadcasts the first debate, of the first and second round of elections; and Globo, because it broadcasts the last debate of the first and second rounds. It is proposed a description of the way live the presidential debate is organized in order to mobilize the citizen in this process sustained by the discourse that the choice of candidate is made by the voter democratically. The analysis was accomplished through plastic semiotics, since it enables the study of syncretic texts, as well as the debate. Following this proposal, we selected the themes that we consider integral parts of this genre, that is, thevignette, the camera, the studio and the rules. It was noticed observing the eidetic, topological and chromatic categories that broadcasters construct narratives that present in the segmentation of the plot forms, symbols, dimensions, colors and objects that lead the spectator to believe that the debate is a euphoric program, transmitted to help him making the best choice for a presidential candidate. The television networks state in their speeches that the debate is a democratic event, nonetheless they present in the course of the debate some elements that contradict the statement, in addition to the factors that are external to these devices, therefore unknown to the public, but which oppose the organized structure in order to permit the presentation of the candidate’s government projects, which are of the broadcaster's political and economic interests. For the reason that it is a television genre, the process of television development in the historical context of Brazil was approached, as well as its influence on the Brazilian people quotidian.
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Janice Alves Gomes. Le sens dans le débat présidentiel en direct et ses stratégies manipulatrices dans le contexte brésilien. Linguistique. Université de Limoges, 2020. Français. ⟨NNT : 2020LIMO0005⟩. ⟨tel-02989037v2⟩

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