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Sécuriser le capital immatériel des petites et moyennes entreprises : vers un outil d’aide à la décision

Abstract : The current economic environment is characterized by a more turbulent environment that pushes companies to consider a new model for more sustainable value creation. In fact, they have returned to a post-industrial highlights and exploits the richness of their intellectual capital. They must create the conditions for their development and their success in activating the riches of the invisible but also protecting them from hostile actions of their competitors because intangible assets are crucial in terms of competitiveness. In this context, business performance is dependent on the implementation of strategies to anticipate changes in their environment and the risks to their intellectual capital.SMEs are more sensitive to changes in their environment than larger companies. Their organization and financial resources makes them more vulnerable intangible capital. Our subject requires cross-pollination between different disciplines in order to bring out the most effective ways for SMEs to grow according to its characteristics, experience and environment in which it operates.Without changing the organization of the company, the goal is to implement a rigorous approach allowing the company to develop an effective protection of its intellectual capital to make decisions. This approach is synthesized in the software ICARS (Intangible Capital Risk Assessment Software)
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  • HAL Id : tel-02969045, version 1

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Rony Germon. Sécuriser le capital immatériel des petites et moyennes entreprises : vers un outil d’aide à la décision. Gestion et management. Université de Technologie de Troyes, 2013. Français. ⟨NNT : 2013TROY0019⟩. ⟨tel-02969045⟩

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