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Youth Microcultures as Consumption Domains : Managing Spatial Vulnerability

Abstract : Consumer research oriented on empowering consumer practices in marginalized spaces is rarely focused on those living in deprived neighbourhoods. The recent concept of spatial vulnerability introduces an approach to understand the practices of "vulnerable" consumers through the analysis of spaces of their creativity and alternative access to consumption. By conducting a multisite ethnography in two deprived neighbourhoods in Lyon agglomeration, our dissertation examines the meaning of microcultures of young consumers from these neighbourhoods in managing spatial vulnerability. Our data show that adolescents’ collective coping strategies are both supported by and dependent on local socio-educational institutions. The institutional dependence has a double meaning – i.e. as an indicator of consumption inadequacy, and as a source of creative resistance to spatial vulnerability and of alternative consumption. From the theoretical perspective, we complete an understanding of consumer vulnerability and their coping strategies through the resource-control interplay by adding to it a collective level of consumers’ resources and control of vulnerability. Through our study context we extend the concept of consumption inadequacy by introducing a persistent lack of access to cultural experiences, thus reflecting social deprivation and the potential way towards social and market exclusion. Our dissertation also provides a guidance for future research and offer recommendations for public policy interventions and cultural institutions actions.
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Submitted on : Thursday, October 15, 2020 - 2:30:07 PM
Last modification on : Sunday, October 25, 2020 - 7:05:53 AM


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  • HAL Id : tel-02968152, version 1


Sonja Prentovic. Youth Microcultures as Consumption Domains : Managing Spatial Vulnerability. Sociology. Université de Lyon, 2020. English. ⟨NNT : 2020LYSE2024⟩. ⟨tel-02968152⟩



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