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La transformation digitale des entreprises : effectuation et Business Model Digital Dynamique (BMD²)

Abstract : Digitalization is defined as the reformulation of business models by industrializing low value-added processes. The product or service thus digitized is delivered using a platform-type digital artefact or computer code in order to disintermediate a traditional business model and thus gain in performance. Digitization is helping to transform the uses of users. Digitalization leads to a deep organizational transformation, which takes place on two levels : technological on the one hand, evoking the capacity for transformation and digital maturity, and organizational on the other hand, referring to the strategic and operational aspects of the transformation.Digitization first appeared with the advent of Web 2.0. The shift from e-commerce in the early 2000s to e-Business characterized the digital transformation of traditional business models. This results in an important demand on the part of entrepreneurs for tools and prescriptions in order to be supported in this transformation. The posture of the entrepreneur and the concept of business model are therefore central in this thesis to analyze the methods of creation and capture of value such as those associated with digital platforms. The general problem can therefore be formulated as follows : « How does the entrepreneur digitize his business model ? ».Digitization is a doubly complex phenomenon, articulating challenges in terms of information systems and change management. The thesis contributes to the literature on digitalization and business models by developing a transformation model called Dynamic Digital Business Model (BMD²). It also endeavors to contribute, in managerial terms, to propose an operational support methodology, easily actionable in the field: the DSIFAT (Discovery, Awareness, Integration, Training, Support, Transformation). Thus supported, the entrepreneur can lead the transformation of his Business Model with method and success.
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Submitted on : Monday, October 5, 2020 - 12:40:34 PM
Last modification on : Friday, October 23, 2020 - 4:58:14 PM


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  • HAL Id : tel-02957670, version 1


Patrick Varenne. La transformation digitale des entreprises : effectuation et Business Model Digital Dynamique (BMD²). Gestion et management. Université de Lyon, 2020. Français. ⟨NNT : 2020LYSE2029⟩. ⟨tel-02957670⟩



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