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110 1. Méthodologie de la recherche par la technique des incidents critiques ,
115 2.2. Validation qualitative de la structure multi dimensionnelle de l'injustice perçue de la TRM ,
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126 1.2. La retranscription des matériaux et la structuration du corpus ,
127 2.1. Croisement des verbatim représentatifs selon les scénarios RM proposés ,
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Les entretiens avec les experts du revenue management, Méthode de collecte et d'analyse des données auprès des hôteliers et experts ,
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, Résultats des entretiens avec l'association CLCV et avec la DDCCRF, Déroulement des enquêtes auprès de l'association CLCV et auprès de la DDCCRF
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153 1.1. L'injustice perçue à l'égard de la TRM, première variable dépendante du modèle ,
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162 1.1. Effets d'interaction de l'équité et de la transparence sur les variables dépendantes ,
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181 2. Pourquoi l'industrie hôtelière comme terrain de recherche ? ,
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186 2. Méthodologie des enquêtes par questionnaire (N1 = 343 et N2 = 325) ,
Choix du segment temporel du processus de consommation ,
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216 3. Confirmation de la structure factorielle de l'échelle de l'injustice perçue, Création des items et évaluation de la validité faciale et du contenu, vol.204 ,
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246 1. Justification du choix des équations structurelles pour les tests d'hypothèses ,
, Les indices pour l'estimation des paramètres du modèle de structure, p.251
3. La taille d'effet (f2) ,
253 1. Paramètres des effets directs des variables indépendantes sur les variables dépendantes ,
259 3.1. Effets d'interaction de l'équité et de la transparence sur les variables dépendantes, Interprétation des scores et validation des hypothèses sur les effets directs du ,
, Rappel des objectifs et de la démarche de l'analyse par la carte d'importance-performance (IPMA), p.266
Importance et performance des effets de l'équité et de la transparence sur la DAI ,
, 270 1.1. Rappel du concept de médiation dans les recherches causales, Tests de significativité des effets médiateurs avec les équations structurelles et la méthode de bootstrap, p.275
, Interprétation des scores et validation des hypothèses de médiation
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292 1. Portée théorique des résultats sur les effets de l'équité et de la transparence perçue, vol.294 ,
303 6.2. ? donner de l'information transparente et dynamique pour signaler la valeur de l'offre en temps réel en fonction du prix, vol.299 ,
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, Utilisez les bons modèles d'optimisation pour garantir l'équité et la transparence
, Développer les bons outils de prévision et une culture de data management
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