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(Re)penser la communication des associations de solidarité internationale françaises : d'un état des lieux à des pistes théoriques et opérationnelles

Abstract : The doctoral research, which is reported here, was carried out within the Auvergne-Rhône-Alpes network in support of international cooperation (RESACOOP). It aims to understand the meaning built on international solidarity -through its history, the social representations that prevail and the external communication of international solidarity associations -as well as to propose and experiment with ways of communicating democratic international solidarity. International solidarity is plural. For associations in the field, it refers to three main activities: humanitarian action, development and education for citizenship and international solidarity. However, while there is much work on the communication of humanitarian NGOs (Carion, 2010; Dauvin, 2010), international solidarity in all its diversity is not the subject of research. The challenge of this thesis is to try to fill this gap.From an epistemological point of view, this research is part of the information and communication sciences. This discipline thinks of links, it is held in the inter (Bougnoux, 1993): it is relationships that give meaning to the world. It then finds its place in methodological relationalism, a paradigm according to which individuals and collective forms are a "specific crystallization of social relations taken in various socio-historical contexts" (Corcuff, 2017, p. 111). The language of "this relational program" (Corcuff, 2017, p. 111) is constructivism. In this constructivist vision, communication contributes to the definition of identities and the common world (Mucchielli, 2000). Conversely, communication between individuals is the result of the social construction of reality. Hence the interest, and this is one of the challenges of this research, in bringing together social representations and communication and, more particularly, social representations of international solidarity and communication of its associative actors.On the theoretical level, this thesis is inspired by the pragmatic approach of the communication proposed by John Dewey. According to him, one of the instrumental aims of communication is to build a Great Community (Dewey[1927], 2010, p. 236) which is the ideal of democracy. To strive towards this ideal implies that everyone has the ability to make public judgments, through participation. In the development of this democratic competence, associations should play a major role. However, the hypothesis that led to this doctoral work is that this is not the case. Indeed, this thesis was born from a disorder related to my professional practice: there is a gap between the end (the aspiration for international solidarity) and the means (a communication inviting "citizens of the North" to "help the victims of the South"). To confirm this disorder and attempt to resolve it, this action research adopts a three-part plan. The first provides the theoretical and methodological framework for what John Dewey ([1938], 1993) calls a "social inquiry" and presents a history of international solidarity. The second confronts the production of associations and reception by audiences. It highlights the failure of communication, which fails to change social representations or achieve the operational objectives set by the communicators met. Based on this observation, the third part tries to propose ways of thinking about a new way of considering and practising communication. It is based on theoretical contributions (decolonial thinking, economic sociology, the incommunication model), but also on experiments conducted throughout these four years of research.
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Submitted on : Thursday, June 25, 2020 - 10:39:56 AM
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Florine Garlot. (Re)penser la communication des associations de solidarité internationale françaises : d'un état des lieux à des pistes théoriques et opérationnelles. Sciences de l'information et de la communication. Université Clermont Auvergne, 2020. Français. ⟨NNT : 2020CLFAL007⟩. ⟨tel-02880650⟩



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