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Approche psychologique de l’émotion d’enchantement : mise en saillance de caractéristiques de la situation d’enchantement et exploration de ses effets sur les comportements prosociaux, les croyances et la restitution d’informations.

Abstract : The notion of enchantment, often used in the world of consulting and experiential marketing as an emotional state that can trigger a number of behaviours and beliefs, lacks a real scientific conceptualization to validate its definition and psychological effects. The challenge of this thesis is to give this scientific basis to the concept of enchantment, at two levels. First of all, we define this concept, through a review of the literature devoted in particular to positive psychology and aesthetic emotions, as well as four exploratory studies designed to delimit the main features of its social representation, in order to highlight the legitimacy of enchantment as a positive emotion. In a second step, we test the reality of this concept and its effects on: prosocial behaviours; beliefs such as optimism, hope, belief in one's own luck, feeling of self-efficacy, belief in a magic help of fate; and cognitive performance: the restitution of stored information. To this end, we have carried out five experimental studies in a natural environment that operationalize enchantment in a wide variety of ways to shed light on the different facets of this concept. This thesis work leads to a definition of the different components of enchantment with regard to the componential approach to emotions. It paves the way for future research and new applications in society, education, business and health
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Alexandre Dubarry. Approche psychologique de l’émotion d’enchantement : mise en saillance de caractéristiques de la situation d’enchantement et exploration de ses effets sur les comportements prosociaux, les croyances et la restitution d’informations.. Psychologie. Université de Bretagne Sud, 2019. Français. ⟨NNT : 2019LORIS528⟩. ⟨tel-02879076⟩

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