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Theses

Le rôle du crowdsourcing social dans le tourisme mobiquitaire

Abstract : Social networks and online communities have become major players in the field of tourism. The information exchanged on these communities is increasingly influencing consumer behavior. At the same time, the number of mobile phone users is also growing. Mobile offers their users different services. These advanced technologies called "mobiquitous technologies" (Miranda et al., 2011) can be used in the field of tourism. Social networks associated with mobile technology can thus be a source of information for the tourist and thus be considered as a key factor that influences his behavior during his trip. Our purpose would be to study the behavior of the tourist in the context of the use of a mobile application that is based on the sharing of opinions and feedback from other travelers. We used two questionnaires on the use of mobile technology during the trip as well as the technique of eye tracking to study the behavior of the traveler when reading the shared reviews on the application during his trip.
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  • HAL Id : tel-02873300, version 1

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Essia Ben Moussa. Le rôle du crowdsourcing social dans le tourisme mobiquitaire. Economies et finances. Université d'Angers; Institut supérieur de gestion (Tunis), 2018. Français. ⟨NNT : 2018ANGE0067⟩. ⟨tel-02873300⟩

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