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Le mécénat participatif dans les secteurs du patrimoine muséal et monumental

Abstract : In recent years, more and more crowdfunding campaigns have been launched by museums and heritage institutions. The purpose of this thesis is to study these practices in order to assess their place in the financing of heritage in France. A series of interviews in Paris and New York reveals that French museums are much more inclined to adopt crowdfunding tools than their American counterparts. If mercantile practices of French and American museums converge, French museums use much more crowdfunding tools. In a museum sector dominated by a dependence on philanthropic revenues, the American museums do not possess the required skill set or processes to make crowdfunding techniques profitable. Furthermore, the French public associate Parisian museums with social responsibility; a public engagement which is difficult to achieve for privatised American museums. We then take a look at the practices of museums in France in terms of crowdfunding. The comparative analysis of quantitative and qualitative data of 300 museums allows us to answer several questions: What practices are being employed by museums? What are their expectations from these tools? How widely available are the tools? Finally, we analyze the motivation of the contributors of the acquisition of the castle of the Mothe-Chandeniers in which the contributors have the choice to donate or to invest in the simplified joint-stock company, whose objective is to maintain and manage the estate. Our analysis of 2300 contributors shows the impact of the project’s specific advantages, the potential financial income and decision-making resulting from the owner’s status of the castle.
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Marie Ballarini. Le mécénat participatif dans les secteurs du patrimoine muséal et monumental. Sociologie. Université de la Sorbonne nouvelle - Paris III, 2019. Français. ⟨NNT : 2019PA030025⟩. ⟨tel-02865202⟩

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