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Evaluation et pilotage de la performance des alliances stratégiques de prospective : application au Michelin Challenge Bibendum

Abstract : This research work benefited from a four-year immersion in Michelin. In fact, I integrated the company in 2010 as Digital Communication Manager for one year before starting my doctoral thesis as part of a CIFRE partnership. This immersion allowed me to have a privileged access to internal sources of information, which proved to be essential for the construction of my reflection on the subject.It is structured around three main contributions:First, the mobilization of the concepts of the Actor-Network Theory allowed me to bring a singular look on the studied ecosystem. The Actor-Network Theory holds that controversy is a valuable opportunity to describe collective action. Indeed, the appearance of a controversy within a group makes it possible to identify and understand the forces that drive its "actants". The approach studied as part of this research work i.e. the MCB Open Lab has known the emergence of a controversy about its value which has had a major impact, both on its evolution and on that of the managerial demand at the origin of this thesis.Then, a theoretical essay on the performance concept allowed us to identify its two main characteristics: its dynamism due to the permanent evolution of the business environment, and its composite character. These two features make it a complex whole that is difficult to evaluate. In this research work, I study the performance of strategic foresight alliances (i.e. ASP). A review of the literature on the performance of strategic alliances revealed a lack of a consensual definition and guided me towards the choice of a relevant evaluation mechanism. Finally, the analysis of the dynamics of collaboration between the MCBOL stakeholders based on theories of social psychology in particular allowed me to conceive a principle of pricing of the studied initiative. I argue that this principle would constitute a tool for steering the performance of the MCBOL. Indeed, its introduction within the group would have positive effects on its performance.For this research project, I adopted the position of “unveiled participant researcher”. Participatory observation has enriched the primary and secondary data collected by mobilizing qualitative methods, which are often affected by information bias.By its ontological, epistemic and teleological components, I carried this research within a constructivist epistemological framework.
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Wiam Zouhair. Evaluation et pilotage de la performance des alliances stratégiques de prospective : application au Michelin Challenge Bibendum. Gestion et management. Université Clermont Auvergne, 2018. Français. ⟨NNT : 2018CLFAD012⟩. ⟨tel-02555215⟩

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