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ETUDE DE RECEPTION TRANSNATIONALE D’UNE SERIE TELEVISEE ET SES EFFETS SUR L’ATTRACTIVITE TOURISTIQUE D’UNE REGION RURALE.

Abstract : At the heart of migration issues, we find concepts of trajectory and mobility in a particular relationship between globalization and localization (Appadurai 1996). These two interrelated processes lead to every movement’s form (human, material, immaterial, financial and cultural). In the 1990s, the term diaspora evolved (Mattelart, 2009) and it was based on the "cosmopolitan vision" (Beck, 2006) and the transnational process. Transnationalism is based on social exchanges across the borders that are possible thanks to Information-Communication-Technology (ICT). This paradigm of communication has allowed the beefing-up of the model of "migrant connected" (Diminescu, 2005). The identity of people from the diaspora is defined on "more than one nation-state" (Glick-Schiller et al., 1994). This thesis focuses first, on the questions of collective identity and media representations in the reception of the television. Widely, we treat sociological impacts, called in our research, externalities. The process of these symbolic representations can be compared to a mirror effect (Cefaï and Pasquier, 2003) between the televised world and reality. These informations’ flows contribute to the symbolic mediation through television and Internet. For the Maghreb Diaspora, the identity process is influenced by the host country and the origin country. Second, we treat the importance of the audiovisual productions in the identity’s construction of the Moroccan Diaspora (Malonga, 2008; Diminescu et al., 2010) and local population of the North Moroccan countryside. It highlights the role of Internet and the satellite channels or the digital broadcasting satellite (DBS) as a vehicle of the Maghreb Diasporas' culture in the world. The Social Network Systems (SNS) (Boyd and Ellison, 2007) offer large web-based services that allow individuals to share content between fans of television. The role of the diaspora in national programs (Nedelcu, 2010) is taken into consideration by the policies of origin countries, which are often developing countries. It is the case of Morocco, which integrates its diaspora population in strategic national area (Daghmi, 2011). This television reception study aims to understand the negative behavior of a specific public after the broadcast of a Moroccan television series Bnat Lalla Mennana, filmed in a rural and touristic locality in the North of Morocco, Chefchaouen. In this work, we present the results of a qualitative survey conducted toward the inhabitants of Chefchaouen.
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Nawel Chaouni. ETUDE DE RECEPTION TRANSNATIONALE D’UNE SERIE TELEVISEE ET SES EFFETS SUR L’ATTRACTIVITE TOURISTIQUE D’UNE REGION RURALE.. Sciences de l'information et de la communication. Université Montpellier Paul Valéry - Montpellier III, 2018. Français. ⟨tel-02549499⟩

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