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Contribution à une détermination de la valeur perçue de l’offre biologique par la mesure du consentement à payer : une application au cas du vin

Abstract : The general goal of this thesis is the question of the consumer perceived value in the case of organic wine. More precisely, this dissertation try to answer three research questions: 1st what are the social and psychological determinants of willingness to pay for the organic attribute of a product; and 2nd how much the consumers are willing to pay for. Our main theoretical framework includes: 1st the planned behavior theory, 2nd the action phases theory, and 3th the personal value theory. Methodologically we have a classic hypothetico-deductive model approach. Our hypothesis were tested using multivariate statistics models and econometric models.
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https://tel.archives-ouvertes.fr/tel-02525461
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Submitted on : Tuesday, March 31, 2020 - 1:02:07 AM
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Alvaro Andrés Cuya Gavilano. Contribution à une détermination de la valeur perçue de l’offre biologique par la mesure du consentement à payer : une application au cas du vin. Gestion et management. Université de Bordeaux, 2018. Français. ⟨NNT : 2018BORD0210⟩. ⟨tel-02525461⟩

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