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Le tournant créatif à Detroit : enjeux croisés de la structuration des industries créatives et de la régénération urbaine

Abstract : After fifty years of demographic and economic distress, Detroit seems to be in the midst of an unprecedented renewal since the beginning of the decade. This renewal takes the shape of a creative turn since media, institutional and ordinary discourses portray it with a constant reference to creativity and creative industries. This study investigates the creative turn in Detroit through a cross-cutting analysis of the overlapping issues of the structuring of the creative industries and urban regeneration. This work aims at : to determine to which degree the creative reference helps various stakeholders gather around a shared frame of action ; to examine which meanings and uses actors put behind the creative reference according with their positioning on the social and institutional landscape. Drawing on communication studies, the first part of the work explores the origins and depicts an account of the creative turn in Detroit as of today. The second part considers the implementation and the effects of the creative turn on three layers : the rebranding of Detroit into a “Creative City” through the proliferation of new narratives ; the urban change thanks to the creative reuse of vacant spaces, the “districtization” of the downtown and the aestheticized land use intensification ; lastly, through the shift of the institutional support to the creative sector, that is increasingly geared toward bringing creativity, entrepreneurship and innovation together.
Keywords : Rebranding
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https://tel.archives-ouvertes.fr/tel-02523401
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Submitted on : Saturday, March 28, 2020 - 8:32:10 PM
Last modification on : Monday, March 30, 2020 - 1:36:34 AM

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  • HAL Id : tel-02523401, version 1

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Simon Renoir. Le tournant créatif à Detroit : enjeux croisés de la structuration des industries créatives et de la régénération urbaine. Sciences de l'information et de la communication. Université Sorbonne Paris Cité, 2018. Français. ⟨NNT : 2018USPCD061⟩. ⟨tel-02523401⟩

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