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Les effets de l’expérience de téléprésence sur internet sur les émotions, les attitudes et les intentions comportementales des touristes : le cas du tourisme domestique en Égypte

Abstract : New technologies have changed the nature of the tourist experiences by creating virtual experiences. These virtual experiences, which lead to a telepresence experience, are more and more used by tourism professionals, thanks to, for example, 3D virtual tours or 360° videos. However, few studies have studied the effects of virtual reality in tourism marketing. Thus, it was important to try to understand how these new technologies can allow to meet the tourists’ expectations and to positively influence their attitudes towards the destination as well as their behaviors. Consequently, this research aims to identify the conditions of effectiveness of the online experience of telepresence and to understand how this experience could influence the behavioral intentions of the tourists, but also their affective reactions, their attitudes and the perceived value of the destination.To answer these questions, a literature review was conducted; it allowed to give details about the concept of telepresence and to distinguish it from close concepts. It was followed by an exploratory qualitative study and by an experimentation (conducted with 341 persons). The results confirmed the importance of 3D virtual tours and of websites interactivity to create this telepresence experience. This telepresence experience triggers positive affective states, it positively influences the perceived value of the destination as well as the tourists’ attitude towards the destination. Furthermore, these three last variables are mediators of the telepresence effects on the behavioral intentions (the intention to visit the destination and the intention to search more information about the destination). Finally, the moderating effects of two variables (travel involvement and visual orientation) were studied.
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Yasmine Hashish. Les effets de l’expérience de téléprésence sur internet sur les émotions, les attitudes et les intentions comportementales des touristes : le cas du tourisme domestique en Égypte. Gestion et management. Université Montpellier, 2019. Français. ⟨NNT : 2019MONTD031⟩. ⟨tel-02507519⟩

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