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Internationalisation des réseaux de franchise : Une perspective dynamique pour appréhender le choix de la modalité d’entrée

Abstract : During our thesis we studied franchisors’ internationalization strategies in order to determine the optimum choice of organizational mode. These international developments cause new problems which existing literature does not provide satisfactory answers. In order to propose a new analysis, we choose to use a dynamic approach to international franchise systems. We focus our work on issues of competitive advantage development by foreign franchisors locations and we provide a framework based on the organizational capabilities perspective. A qualitative methodology enables us to define the competitive advantage of franchisor and questioned the implementation of this advantage into international operations. We seize the competitive advantage of franchisor with athematic analysis of franchisors practice. We identified three core capabilities. Subsequently, we analyzed international developments and highlighted the transfer of the core capabilities to the sub-franchisor. Then, our analytical framework allowed us to underline the importance of taking account of the competitive advantage in the process of choosing the organizational mode in order to understand the competitive advantage exploitation in the new market. From a dynamic perspective, we identified two levels of dynamism and we show the importance of understanding the determinants of the development of the second level to refine the knowledge of the achievement of international operation.
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  • HAL Id : tel-02457093, version 1


Romain Weigel. Internationalisation des réseaux de franchise : Une perspective dynamique pour appréhender le choix de la modalité d’entrée. Gestion et management. Université d'Angers, 2016. Français. ⟨NNT : 2016ANGE0064⟩. ⟨tel-02457093⟩



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