Skip to Main content Skip to Navigation

Projets urbains et imaginaires de la mobilité, les nouveaux récits de la fabrique métropolitaine : le cas du mégaprojet Bordeaux Euratlantique

Abstract : The mobility of men and women is a major issue in the manufacturing of contemporary territories. Long linked to technical issues and to the efficiency of public and individual transport, it becomes the basis for a redefinition of social and spatial practices in a context of metropolisation and shared values on the protection of the environment. In local public policies and urban projects, the organization of mobility, technical systems and services is a key element in the national and international attractiveness of cities to populations and businesses. It is also the significant support for daily change in lifestyles and aspirations.Our purpose is to question the place it holds in the imaginations of urban projects expressed in their narrative, formulated by the tools of urban marketing and storytelling. Our main hypothesis is that there is a dialectic between the imaginary of mobility, individual and collective, in urban projects; dialectic that accompanies the emergence of new ways of moving and the abandonment of models marked among others using the automobile. The innovative narrativization and unfolding of imaginaries are captured through a case study, Bordeaux Euratlantique megaproject, a new stage in the transformation of the Bordeaux metropolis. Operation of National Interest, led by an ad hoc project management, is an experimental laboratory that foreshadows the mobility of tomorrow and reconfigures the imaginary. There is the idea of speed (hypermobility, connection, network) and slowness (proximity and search for energy sobriety), a combination supported by experts and some of the inhabitants. The project also reveals individual imaginaries, gradually sedimented by the practices and experiences of each, that we qualify in the form of four figures, "opportunistic", "optimized", "smart", "virtuous": they embody the tendencies contemporary mobility. In our opinion, the interweaving of these imaginaries offers an original angle of apprehension of urban manufacturing, emphasizing the importance of representations and discourses to chart the future of cities. From a methodological point of view, our thesis mobilizes a variety of qualitative methods: collective interviews, individual interviews, press reviews, documentary, figurative and archival analysis, direct observations of project sites; participation in consultation meetings.Our demonstration is organized in three parts. The first synthesizes a state of the art that frames our theme and refines our analytical choices. The reading of a multidisciplinary literature combines sociology, political science, urbanism, geography and landscape, to show the value of the concept of urban project and the idea of narrative centered on the theme of mobility. We specify our analysis grid based on a discussion of the notion of imaginary. In the second part, we analyze the Bordeaux experience and the Euratlantique megaproject, which brings a renewed approach to mobility. In the third part, we confront imaginary individual and collective work in the urban project to grasp the complex dynamic of the change of the imaginary. We detail in appendices the survey devices; the iconographic corpus and we situate projects and operations mentioned via cartographic documents.
Document type :
Complete list of metadatas

Cited literature [345 references]  Display  Hide  Download
Contributor : Abes Star :  Contact
Submitted on : Wednesday, January 22, 2020 - 2:39:48 PM
Last modification on : Friday, October 23, 2020 - 5:02:49 PM
Long-term archiving on: : Thursday, April 23, 2020 - 3:55:25 PM


Version validated by the jury (STAR)


  • HAL Id : tel-02446141, version 2



Julie Ambal. Projets urbains et imaginaires de la mobilité, les nouveaux récits de la fabrique métropolitaine : le cas du mégaprojet Bordeaux Euratlantique. Sociologie. Université de Bordeaux, 2019. Français. ⟨NNT : 2019BORD0206⟩. ⟨tel-02446141v2⟩



Record views


Files downloads