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La perception de la féminité et sa relation au maquillage

Abstract : This project questions the perception of femininity and its relationship to make-up. It is prompted by the impact makeup has on the alteration of a sexual dimorphism characteristic : the facial contrast (FC) (Russell, 2003, 2009). We have shown that in spite the FC’s prominence, it remains insufficient to account for the link between make-up and femininity. The results challenge the presumption that makeup is present in assessing femininity, without taking into account biological characteristics. By its social representation, make-up is strongly linked to the idea of femininity. Because makeup is representative of self body-care in women, it becomes a central element for the representation of femininity. Huguet et al. (2006) demonstrates the existence of a stereotype such as « what has been cared for is good », which can be activated by the presence of makeup. We have demonstrated the existence of a social norm that compels women to wear make-up in order to be feminine exists, where makeup becomes a necessary condition for obtaining not only feminine judgements, but also a set of positive characteristics. The process of acknowledging the perception of femininity incorporates perceptive characteristics, as well as using available knowledge in memory, stereotypes, social representations and social norms brought to the fore by makeup. We can then conclude that make-up is not feminine and positive by nature, but that is used as a reference element in multi-dimensional perceptions of femininity.
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  • HAL Id : tel-02441772, version 1

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Anna Loegel. La perception de la féminité et sa relation au maquillage. Psychologie. Université de Nanterre - Paris X, 2019. Français. ⟨NNT : 2019PA100009⟩. ⟨tel-02441772⟩

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