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Design d'expériences transmédia pour l'engagement en formation (DEEXTEF)

Abstract : We describe the phenomenon of engagement through co-constructed transmedia experiences with the beneficiaries in the context of adult education. We approach this ground on the assumption that a transmedia with experiential value makes it possible to increase the participation of subjects to consolidate the commitment in training. This hypothesis opens up the prospect of a transmedia type of mediation capable of integrating the objectives of scientific exploitation for the commitment and enhancement of participation and the attention that could be interesting for other corpuses. Based on an analysis framework focused on the beneficiaries of transactions, our survey highlighted different forms of hybrid transmedia engagement with specific characteristics. The complementarity of these transmedia has favoured various commitment regimes observed on an ad hoc basis for a long-term commitment.
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  • HAL Id : tel-02435753, version 2

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Danielle Mbambe Bebey. Design d'expériences transmédia pour l'engagement en formation (DEEXTEF). Sciences de l'information et de la communication. Conservatoire national des arts et metiers - CNAM, 2018. Français. ⟨NNT : 2018CNAM1215⟩. ⟨tel-02435753v2⟩

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