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Innovation collaborative et orientation client / marché au sein des Pôles de compétitivité : analyse empirique des dynamiques de projets / acteurs (Cas des Réseaux d'innovation en Région PACA )

Abstract : By promoting networked innovation, instruments of territorial dynamics have now turn out to be essential tools supporting firms' competitiveness and growth of nations. Clusters of competitiveness (CC) designed by French government in 2005 follows that state of mind. The first goal of collaborative innovation within CC is to create new opportunities and generate innovations ready to be diffused on new markets. However, if innovation networks have been widely studied through many questions (such as monitoring tools, governance and coordination, with finance, intellectual property or HR practices, training, trust between partners, externalities, or by the dynamics of SMEs), a deficiency persists in current researches about the strategic orientation of the composite innovation networks, more particularly with the customer or market orientation in the dynamics of projects / actors. Moreover, the first evaluation reports of the system had put a focus on pitfalls considering its capacity to generate innovations ready for market access and the stabilization of operation difficulties, as well as some governance and performance problems. While placing our analysis within current researches which highlight the specificities of the French clusters of competitiveness composed of complementary protagonists (Research, Academic and Enterprise), we intend to focus on the fact that collaborative innovation is tensioned by differentiated strategic intentions and profiles specifically related to heterogeneous, and sometimes conflicting, partners driven by a common project. By an empirical analysis carried out on the SCS French cluster chosen owing to its profile, the nature of its projects and the background history of collaboration with our laboratory (a wealth of existing data); we try to understand how the customer orientation fits into the clusters, and the role that marketing plays in the dynamic collaborative innovation within clusters of competitiveness. Our “qualimetric” study has allowed us to bring out a very strong mutual relationship of dependency between the particularity of collaborative innovation determinants, notably profiles of actors and strategic intentions, and how to integrate the customer / market orientation within the collaborative innovation projects. As "knowledge networks", CC grant to marketing and customer orientation a limited role in the collaborative innovation projects. Today, a revision of the model similar to a "knowledge network" is needed because our results seem also to reveal a limited room for maneuver of clusters of competitiveness, which can be for the collaborative innovation projects an obstacle for generating innovations ready for market access. Indeed, in its current state the process of collaborative innovation on a clusters of competitiveness scale enable only to obtain prototypes (β Product), and does not permit to go beyond (ie. test, production, market, etc.). Our theoretical and managerial contributions allow to open up new analytical tools as well as to improve the operation, the governance and the performance of cluster competitiveness through the success of collaborative innovation projects. The thesis has also led us to develop new hypotheses, which could be built up through further researches, in particular with regard to the relevance of knowledge networks in the whole process of collaborative innovation.
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Submitted on : Friday, January 10, 2020 - 1:54:15 PM
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Cheikh Thiaw. Innovation collaborative et orientation client / marché au sein des Pôles de compétitivité : analyse empirique des dynamiques de projets / acteurs (Cas des Réseaux d'innovation en Région PACA ). Gestion et management. Université Nice Sophia Antipolis, 2013. Français. ⟨NNT : 2013NICE0006⟩. ⟨tel-02434880⟩

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