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, Illustration 3. Formats de messages in-app (alertbox, bannière et interstitiel)

, Visuels du scénario APL format papier

, Visuel 3 du scénario APL format papier

, Table des annexes

, Annexe 1. Guide d'entretien étude qualitative

. .. , Avis d'un expert sur le développement de l'échelle -phase 1 -bénéfices, p.499

. .. , Avis d'un expert sur le développement de l'échelle -phase 1 -risques, p.504

, Avis d'un deuxième expert sur le développement de l'échelle -phase 1 -bénéfices

, Avis d'un deuxième expert sur le développement de l'échelle -phase 1 -risques 514

, Avis d'un troisième expert sur le développement de l'échelle -phase 1 -bénéfices

, Avis d'un troisième expert sur le développement de l'échelle -phase 1 -risques, vol.524

. .. , Avis d'un expert sur le développement de l'échelle -phase 2 -bénéfices, p.529

, Avis d'un expert sur le développement de l'échelle -phase 2 -coûts

, Avis d'un deuxième expert sur le développement de l'échelle -phase 2 -bénéfices

, Évaluation des scénarii en format papier par un utilisateur potentiel des applications mobiles -version alimentaire

, Évaluation des scénarii en format papier par un deuxième utilisateur potentiel des applications mobiles -version alimentaire

, Évaluation des scénarii en format papier par un troisième utilisateur potentiel des applications mobiles -version multimédia

, Évaluation des scénarii en format papier par un troisième utilisateur potentiel des applications mobiles -version multimédia -suite du questionnaire

, Que faites-vous en point de vente avec le téléphone ?

, Quelles informations vous recherchez dans le point de vente ?

, En quoi votre téléphone vous aide ? Pensez à votre application préférée ou application de distributeur que vous utilisez

, Pourquoi vous utilisez cette application ?

, Qu'appréciez-vous dans cette application ?

, Que pensez-vous du fait de devoir rentrer des données personnelles dans l'application ? Partie 2 -Utilisation application

, Que feriez-vous avec cette application ? 2. Pourquoi vous utiliseriez cette application ? 3. Que pensez-vous de la possibilité de pouvoir contrôler l'application 4. Comment vous sentiriez-vous en utilisant cette application ? 5. Quels sentiments pourrait susciter chez vous cette application ? 6. Que pensez-vous de l'aspect ludique de cette application ? 7. Que pensez-vous de l'aspect esthétique de cette application ? 8. Quel effet aurait l'utilisation de cette application sur votre image ?

, Le lieu d'utilisation de l'application est-il important selon vous ? (Grande surface vs boutique)

, Qu'est ce qui freinerait l'utilisation de cette application ?

, Que pensez-vous du fait de devoir divulguer vos données ?

, Que pensez-vous du fait que le distributeur aura des données concernant votre comportement d'achat ? Sous partie 2 : Scénario Beacon

, Projection de l'utilisation de celle-ci dans leur magasin préféré 1. Que feriez-vous avec cette application ? 2. Pourquoi vous utiliseriez cette application ? 3. Comment vous sentiriez-vous en utilisant cette application ? 4. Quels sentiments pourrait susciter chez vous cette application ? 5. Que pensez-vous de l'aspect ludique de cette application ? 6. Quel effet aurait l'utilisation de cette application sur votre image ?

. Qu, est ce qui freinerait l'utilisation de cette application ? 8. Que pensez-vous du fait de ne pas avoir le contrôle sur les notifications ? 9. Que pensez-vous du fait de devoir divulguer vos données ? 10. Que pensez-vous du fait que le distributeur aura des données concernant votre comportement d'achat ?

, Dans quel type de magasin utiliseriez-vous cette application ?

, Qu'est-ce que cette application vous permettrait de faire ?

. Qu, est-ce que cela changerait pour vous par rapport à votre expérience habituelle ?

, Comment vous sentiriez-vous en utilisant cette application ?

, Quels sentiments pourrait susciter chez vous cette application ?

, Que pensez-vous de l'aspect ludique de cette application ?

, Que pensez-vous de l'aspect esthétique de cette application ?

, Quel effet aurait l'utilisation de cette application sur votre image ?