J. L. Aaker, Dimensions of brand personality, Journal of Marketing Research, vol.34, pp.347-356, 1997.

C. Agustin and J. Singh, Curvilinear effects of consumer loyalty determinants in relational exchanges, Journal of Marketing Research, vol.42, pp.96-108, 2005.

R. Ahluwalia, R. E. Burnkrant, and H. R. Et-unnava, Consumer response to negative publicity: the moderating role of commitment, Journal of Marketing Research, vol.37, pp.203-214, 2000.

G. A. Akerlof, The market for "lemons": quality uncertainty and the market mechanism, Quarterly Journal of Economics, vol.84, pp.488-500, 1970.

G. Allport, Attitudes, Handbook of social psychology, éds. C. Murchison, pp.798-844, 1935.

A. Amine, Implication du consommateur et fidélité aux marques, cahier de recherche 235, DMSP, 1994.

A. Amine, Consumers' true brand loyalty: the central role of commitment, Journal of Strategic Marketing, vol.6, pp.305-319, 1998.

E. Anderson and B. Weitz, The use of pledges to build and sustain commitment in distribution channels, Journal of Marketing Research, vol.29, pp.18-34, 1992.

E. W. Anderson and M. W. Sullivan, The antecedents and consequences of customer satisfaction for firms, Marketing Science, vol.12, pp.125-143, 1993.

J. C. Anderson and D. W. Gerbing, Structural equation modeling in practice: a review and recommended two-step approach, Psychological Bulletin, vol.103, pp.411-423, 1988.

J. L. Arbuckle, Amos 7.0 User's, 2006.

E. J. Arnould and L. L. Price, River Magic: Extraordinary experience and the extended service encounter, Journal of Consumer Research, vol.20, pp.24-45, 1993.

H. Assael, Consumer Behavior and Marketing Action, 1987.

A. Audrain-pontevia, Etude de la dynamique de la satisfaction : bilan et perspectives de recherche, Actes de la Conférence de l'Association Française du Marketing, 2003.

A. Audrain and Y. Et-evrard, Satisfaction des consommateurs : précisions conceptuelles, Actes de la Conférence de l'Association Française du Marketing, 2001.

P. Aurier, C. Benavent, and G. Goala, Validité discriminante et prédictive des composantes de la relation à la marque, Actes de la Conférence de l'Association Française du Marketing, 2001.

P. Aurier, Y. Evrard, and G. Goala, Comprendre et mesurer la valeur du point de vue du consommateur, Recherche et Applications en Marketing, vol.19, pp.1-20, 2004.
URL : https://hal.archives-ouvertes.fr/hal-02023028

R. P. Bagozzi, Marketing as exchange, Journal of Marketing, vol.39, pp.32-39, 1975.

K. Bahia and J. Et-perrien, Les conséquences de la prédisposition relationnelle du client, Actes de la Conférence de l'Association Française du Marketing, 2003.

A. D. Ball and L. H. Tasaki, The role and measurement of attachment in consumer behavior, Journal of Consumer Psychology, vol.1, issue.2, p.155, 1992.

J. G. Barnes, Closeness, strength, and satisfaction: examining the nature of relationships between providers of financial services and their retail customers, Psychology & Marketing, vol.14, pp.765-790, 1997.

R. A. Bauer, Consumer Behavior as Risk Taking, Dynamic Marketing for a Changing World, pp.389-398, 1960.

W. O. Bearden and J. E. Teel, Selected determinants of consumer satisfaction and complaint reports, Journal of Marketing Research, vol.20, pp.21-28, 1983.

S. E. Beatty, P. Homer, and L. R. Kahle, The involvement-commitment model: theory and implications, Notes on the concept of commitment, vol.16, pp.32-40, 1960.

S. Belaïd and J. Lacoeuilhe, Quelle(s) mesure(s) pour l'attachement à la marque ?, Revue Française du Marketing, vol.213, pp.7-25, 2007.

R. W. Belk, Possessions and the extended self, Journal of Consumer Research, vol.15, pp.139-168, 1988.

R. W. Belk, M. Wallendorf, and J. F. Sherry, The sacred and the profane in consumer behavior: theodicy on the odyssey, Journal of Consumer Research, vol.16, pp.1-38, 1989.

D. J. Bem, Self Perception Theory, Advances in Experimental Social Psychology, éds. L. Berkowitz, pp.1-62, 1972.

Y. Benamour and I. Prim, Orientation relationnelle versus transactionnelle du client : développement d'une échelle dans le secteur bancaire français, 2000.

N. Bendapudi and L. Berry, Customers' motivations for maintaining relationships with service providers, Journal of Retailing, vol.73, pp.15-37, 1997.

P. D. Bennett and R. M. Mandel, Prepurchase information seeking behavior of new car purchasers -the learning hypothesis, Journal of Marketing Research, vol.6, pp.430-433, 1969.

P. M. Bentler, Comparative fit indexes in structural models, Psychological Bulletin, vol.107, pp.238-246, 1990.

H. Benyoussef, J. A. Hoffmann, and P. Valette-florence, Les antécédents relationnels de la fidélité : le cas des utilisateurs de logiciels propriétaires vs. utilisateurs de logiciels libres, 2005.

L. L. Berry, Relationship marketing of services -growing interest, emerging perspectives, Journal of the Academy of Marketing Science, vol.23, pp.236-245, 1995.

M. J. Bitner, K. P. Gwinner, and D. D. Gremler, Relational benefits in services industries: the customer's perspective, Journal of the Academy of Marketing Science, vol.26, pp.101-114, 1998.

J. M. Bloemer and H. D. Kasper, Brand loyalty and brand satisfaction. The case of buying audio and video tapes in Netherlands, Proceedings of the 22nd EMAC Conference, 1993.

J. M. Bloemer and H. D. Kasper, The complex relationship between consumer satisfaction and brand loyalty, Journal of Economic Psychology, vol.16, pp.311-329, 1995.

J. Bowlby, Attachment and Loss, vol.1, 1969.

C. Bozzo, D. Merunka, and J. Moulins, Proceedings of the International Marketing Trends Conference, 2006.

M. T. Brannick, Critical comments on applying covariance structure modeling, Journal of Organizational Behavior, vol.16, pp.201-213, 1995.

E. Breivik and H. Et-thorbjornsen, Consumer brand relationships: an investigation of two alternative models, Journal of the Academy of Marketing Science, vol.36, pp.443-472, 2008.

G. Brown, Brand loyalty, fact or fiction?, Advertising Age, vol.23, 1952.

I. B. Buchanan, Building organizational commitment: the socialization of managers in work organizations, Administrative Science Quarterly, vol.19, p.533, 1974.

B. M. Byrne, Structural Equation Modeling with Amos, 2001.

B. M. Byrne, R. J. Shavelson, and B. Et-muthén, Testing for the equivalence of factor covariance and mean structures: the issue of partial measurement invariance, Psychological Bulletin, vol.105, pp.456-466, 1989.

B. K. Cha, Elementary Social Statistics, 1977.

J. Charon, Un média à part entière ?, Réseaux, vol.105, issue.1, pp.53-78, 2001.

J. Charon, La presse magazine, 2008.

A. Chaudhuri and M. B. Holbrook, The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty, Journal of Marketing, vol.65, pp.81-93, 2001.

A. Chaudhuri and M. B. Holbrook, Product-class effects on brand commitment and brand outcomes: the role of brand trust and brand affect, Journal of Brand Management, vol.10, issue.1, p.33, 2002.

N. Chomsky, Syntactic Structures, 1957.

G. A. Churchill, A paradigm for developing better measures of marketing constructs, Journal of Marketing Research, vol.16, pp.64-73, 1979.

R. B. Cialdini, J. T. Cacioppo, R. Bassett, and J. A. Miller, Low-ball procedure for producing compliance: commitment then cost, Journal of Personality and Social Psychology, vol.36, pp.463-476, 1978.

R. H. Coase, The nature of the firm, Economica, vol.4, pp.386-405, 1937.

I. Collin-lachaud, Analyse longitudinale de la relation satisfaction-fidélité, 2005.

, L'exemple des services culturels, Actes de la Conférence de l'Association Française du Marketing

A. Corcos and P. Moati, Des marchés transactionnels aux marchés relationnels, cahier de recherche numéro 220, 2005.

B. Cova, M. Louyot, and M. Louis-louisy, Les innovations marketing en réponse à la montée de l'hédonisme : articulations avec le CRM ?, Proceedings of the International Marketing Trends Conference, 2003.

D. Crié and C. Benavent, Les produits fidélisants dans la relation client-fournisseur : identification, effets et implications, Actes de la Conférence de l'Association Française du Marketing, 2001.

D. Crié and R. Et-ladwein, Complaint letters and commitment theory: an empirical approach in mail-order selling, Measurement & Analysis for Marketing, vol.11, issue.1, p.45, 2002.

C. Cristau, Définition, mesure et modélisation de l'attachement à une marque avec deux composantes : la dépendance et l'amitié vis-à-vis d'une marque, Thèse de doctorat en sciences de gestion, 2001.

C. Cristau, L'attachement à une marque : conjonction de la dépendance et de l'amitié, Revue Française de Marketing, vol.207, pp.5-24, 2006.

J. J. Cronin and S. A. Taylor, Measuring service quality: a reexamination and extension, Journal of Marketing, vol.56, p.55, 1992.

L. A. Crosby and J. R. Taylor, Psychological commitment and its effects on postdecision evaluation and preference stability among voters, Journal of Consumer Research, vol.9, pp.413-431, 1983.

. Cunningham, Brand Loyalty -what, where, how much?, Harvard Business Review, vol.34, pp.116-128, 1956.

P. A. Dabholkar and D. I. Thorpe, Does customer satisfaction predict shopper intentions, Journal of Consumer Satisfaction, vol.7, pp.161-171, 1994.

D. Darpy, Réactance psychologique et confiance : le refus de l'engagement et les limites du marketing relationnel, Actes de la Conférence de l'Association Française du Marketing, 2006.

D. Darpy and P. Volle, Comportements du consommateur. Concepts et outils, 2007.
URL : https://hal.archives-ouvertes.fr/hal-01455172

G. S. Day, A two-dimensional concept of brand loyalty, Journal of Advertising Research, vol.9, pp.29-35, 1969.

E. L. Deci, Effects of externally mediated rewards on intrinsic motivation, Journal of Personality and Social Psychology, vol.18, issue.1, pp.105-115, 1971.

C. Derbaix and J. Brée, Comportement du consommateur. Présentation de textes choisis, 2000.
URL : https://hal.archives-ouvertes.fr/hal-00580041

D. Garets, V. Lamarque, E. Et-plichon, and V. , La relation entreprises-clients : de la fidélité à la dépendance, Revue Française de Gestion, vol.29, pp.23-41, 2003.

U. M. Dholakia, An investigation of the relationship between perceived risk and product involvement, Advances in Consumer Research, vol.24, pp.159-167, 1997.

A. S. Dick and K. Basu, Customer loyalty: toward an integrated conceptual framework, Journal of the Academy of Marketing Science, vol.22, pp.99-113, 1994.

P. M. Doney and J. P. Cannon, An examination of the nature of trust in buyer-seller relationships, Journal of Marketing, vol.61, issue.2, p.35, 1997.

S. M. Drigotas and C. E. Et-rusbult, Should I stay or should I go? A dependence model of breakups, Journal of Personality and Social Psychology, vol.62, pp.62-87, 1992.

B. Dubois and G. Laurent, A situational approach to brand loyalty, Advances in Consumer Research, vol.26, pp.657-663, 1999.
URL : https://hal.archives-ouvertes.fr/hal-00458443

J. Dufer and J. Moulins, La relation entre la satisfaction du consommateur et sa fidélité à la marque : un examen critique, Recherche et Applications en Marketing, vol.4, pp.21-36, 1989.

F. R. Dwyer, P. H. Schurr, and S. Oh, Developing buyer-seller relationships, Journal of Marketing, vol.51, pp.11-27, 1987.

J. F. Engel, P. W. Blackwell, and P. W. Et-miniard, Consumer Behavior, 6ème édition, 1990.

Y. Evrard, La satisfaction des consommateurs : état des recherches, Revue Française de Marketing, vol.144, pp.53-65, 1989.

Y. Evrard and P. Aurier, Identification and validation of the components of the person-object relationship, Journal of Business Research, vol.37, pp.127-134, 1996.

Y. Evrard, B. Pras, and E. Roux, Market, études et recherches en marketing, 2003.

D. Farrell and C. E. Rusbult, Exchange variables as predictors of job satisfaction, job commitment, and turnover: the impact of rewards, costs, alternatives, and investments, Organizational behavior and human performance, vol.28, pp.78-95, 1981.

L. Festinger, A Theory of Cognitive Dissonance, 1962.

M. Filser, Le comportement du consommateur, 1994.

K. P. Fletcher and L. D. Peters, Trust and direct marketing environments: a consumer perspective, Journal of Marketing Management, vol.13, pp.523-539, 1997.

C. Fornell and D. F. Larcker, Evaluating structural equation models with unobservable variables and measurement error, Journal of Marketing Research, vol.18, pp.39-50, 1981.

S. Fournier, Consumers and their brands: developing relationship theory in consumer research, Journal of Consumer Research, vol.24, issue.4, p.343, 1998.

S. Fournier and D. G. Mick, Rediscovering satisfaction, Journal of Marketing, vol.63, pp.5-23, 1999.

S. Fournier, J. L. Yao, J. L. Freedman, and S. C. Fraser, Reviving brand loyalty: a reconceptualization within the framework of consumer-brand relationships, International Journal of Research in Marketing, vol.14, pp.195-202, 1966.

J. Frisou, Vers une théorie éclectique de la fidélité des clients : le cas des services des télécommunications, Actes de la Conférence de l'Association Française du Marketing, 1998.

J. Frisou, Confiance interpersonnelle et engagement : une réorientation behavioriste, vol.15, pp.63-80, 2000.

J. Frisou, Le contrôle du comportement de fidélité : premiers jalons pour une théorie dynamique et éclectique, Thèse de doctorat en sciences de gestion, 2004.

J. Frisou, Une approche tendancielle du comportement de fidélité : du concept à sa mesure, Recherche et applications en Marketing, vol.20, issue.2, pp.105-126, 2005.

S. Ganesan, Determinants of long-term orientation in buyer-seller relationships, Journal of Marketing, vol.58, p.1, 1994.

S. Ganesan and R. Hess, Dimensions and levels of trust: implications for commitment to a relationship, Marketing Letters, vol.8, pp.439-448, 1997.

E. Garbarino and M. S. Johnson, The different roles of satisfaction, trust, and commitment in customer relationships, Journal of Marketing, vol.63, pp.70-87, 1999.

P. Geyer, D. Dotson, M. King, and R. H. , Predicting brand commitment: an empirical test of Rusbult's investment model, The Mid-Atlantic Journal of Business, vol.27, pp.129-137, 1991.

R. Ghiglione and B. Matalon, Les enquêtes sociologiques. Théories et pratique, 1978.

N. Gueguen and J. Fischer-lokou, Soumission librement consentie et influence du comportement de l'internaute : l'impact de l'évocation sémantique de la liberté lors d'une requête adressée par e-mail, 2003.

N. Gueguen and C. Jacob, La chaussure-leurre : une application de la technique du leurre sur le comportement du consommateur, 2006.
URL : https://hal.archives-ouvertes.fr/halshs-00090724

N. Guibert, La confiance en marketing : fondements et applications, Recherche et Applications en Marketing, vol.14, pp.1-19, 1999.
URL : https://hal.archives-ouvertes.fr/hal-02018437

G. T. Gundlach, R. S. Achrol, and J. T. Mentzer, The structure of commitment in exchange, Journal of Marketing, vol.59, issue.1, p.78, 1995.

P. Gurviez and M. Korchia, Proposition d'une échelle de mesure multidimensionnelle de la confiance dans la marque, Recherche et Applications en Marketing, vol.17, pp.41-61, 2002.

H. Håkansson, International Marketing and Purchasing of Industrial Goods, An Interaction Approach, 1982.

B. Heilbrunn, Les facteurs d'attachement du consommateur à la marque, Thèse de doctorat en sciences de gestion, 2001.

A. Helme-guizon and S. Amato, Favoriser l'achat et la fidélité des internautes : les apports de la théorie psychosociale de l'engagement, Décisions Marketing, vol.34, pp.53-66, 2004.

S. S. Hendrick, C. Hendrick, and N. L. Adler, Romantic relationships: love, satisfaction, and staying together, Journal of Personality and Social Psychology, vol.54, pp.980-988, 1988.

A. O. Hirschman, Exit, Voice and Loyalty: Response to the Decline of Firms, Organizations and States, 1970.

M. B. Holbrook and E. C. Et-hirschman, The experiential aspects of consumption: consumer fantasies, feelings, and fun, Journal of Consumer Research, vol.9, pp.132-140, 1982.

M. J. Houston and M. L. Et-rothschild, A paradigm for research on consumer involvement, papier de recherche, 1977.

J. A. Howard and J. N. Sheth, The Theory of Buyer Behavior, 1969.

Y. Iwasaki and M. E. Havitz, Examining relationships between leisure involvement, psychological commitment and loyalty to a recreation agency, Journal of Leisure Research, vol.36, issue.1, pp.45-72, 2004.

B. B. Jackson, Build customer relationships that last, Harvard Business Review, vol.63, pp.120-128, 1985.

J. Jacoby, A model of multi-brand loyalty, Journal of Advertising Research, vol.11, pp.25-31, 1971.

J. Jacoby and D. B. Kyner, Brand loyalty vs. repeat purchasing behavior, Journal of Marketing Research, vol.10, pp.1-9, 1973.

M. A. Jones, D. L. Motherbaugh, and S. E. Beatty, Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes, Journal of Business Research, vol.55, pp.441-450, 2002.

T. O. Jones and W. E. Sasser, Why satisfied customers defect, Harvard Business Review, vol.73, issue.6, pp.88-91, 1995.

K. Jöreskog, A general approach to confirmatory maximum likelihood factor analysis, Psychometrika, vol.34, pp.183-202, 1969.

K. Jöreskog, Statistical analysis of sets of congeneric tests, Psychometrika, vol.36, pp.109-133, 1971.

K. G. Jöreskog and D. Sörbom, LISREL 7: a Guide to the Program and Applications, 1989.

R. Joule and J. Beauvois, Une théorie psychosociale : la théorie de l'engagement, Recherche et Applications en Marketing, vol.4, pp.79-90, 1989.

R. Joule and J. Beauvois, La soumission librement consentie, 1998.

R. Joule and J. Beauvois, Petit traité de manipulation à l'usage des honnêtes gens, 1987.

R. V. Joule, F. Gouilloux, and F. Weber, The lure: a new compliance procedure, Journal of Social Psychology, vol.129, p.741, 1989.

L. R. Kahle, Social Values and Social Change: Adaptation to Life in America, 1983.

J. Kapferer and G. Laurent, La sensibilité aux marques : marchés sans marques, marchés à marques, 1992.

J. Kapferer and G. Laurent, Further evidence on the consumer involvement profile: five antecedents of involvement, Psychology and Marketing, vol.10, pp.347-355, 1993.
URL : https://hal.archives-ouvertes.fr/hal-00784124

S. M. Keaveney, Customer switching behavior in service industries: an exploratory study, Journal of Marketing, vol.59, issue.2, p.71, 1995.

H. H. Kelley, Attribution theory in social psychology, Nebraska Symposium on Motivation, pp.192-240, 1967.

H. H. Kelley, Attribution in social interaction, Attribution: Perceiving the causes of behavior, pp.1-27, 1972.

S. W. Kelley and M. A. Davis, Antecedents to customer expectations for service recovery, Journal of the Academy of Marketing Science, vol.22, pp.52-61, 1994.

M. S. Kennedy, L. K. Ferrell, and D. T. Leclair, Consumers' trust of salesperson and manufacturer: an empirical study, Journal of Business Research, vol.51, pp.73-86, 2000.

A. Kessous and E. Roux, La nostalgie comme antécédent de l'attachement à la marque, Proceedings of the International Marketing Trends Conference, 2006.

C. Kiesler and J. Sakumura, A test of a model for commitment, Journal of Personality and Social Psychology, vol.3, pp.349-353, 1966.

C. A. Kiesler, The Psychology of Commitment: Experiments Linking Behavior to Belief, 1971.

S. Knox and D. Walker, Empirical developments in the measurement of involvement, brand loyalty and their relationship in grocery markets, Journal of Strategic Marketing, vol.11, pp.271-286, 2003.

P. Kotler, K. Keller, D. Manceau, and B. Dubois, Marketing Management, 13ème édition, 2009.

T. S. Kuhn, La structure des révolutions scientifiques, 1962.

P. A. Labarbera and D. Mazursky, A longitudinal assessment of consumer satisfaction/dissatisfaction: the dynamic aspect of the cognitive process, Journal of Marketing Research, vol.20, pp.393-404, 1983.

J. Lacoeuilhe, L'attachement à la marque : proposition d'une échelle de mesure, Recherche et Applications en Marketing, vol.15, pp.61-77, 2000.

R. Ladwein, Le comportement du consommateur et de l'acheteur, 2003.

K. Lambert and G. B. Gordon, An Introduction to the Philosophy of Science, 1970.

K. J. Lancaster, A new approach to consumer theory, Journal of Political Economy, vol.74, issue.2, p.132, 1966.

J. L. Lastovicka, Questioning the concept of involvement defined product classes, Advances in Consumer Research, vol.6, pp.174-179, 1979.

J. L. Lastovicka and D. M. Gardner, Components of involvement, Eight Annual Attitude Research Conference, 1977.

J. L. Lastovicka and D. M. Gardner, Low involvement versus high involvement cognitive structures, Advances in Consumer Research, vol.5, pp.87-92, 1978.

G. Laurent, A study of multiple variant consumption for frequently purchased consumer products, 1978.

G. Laurent and J. Kapferer, Measuring consumer involvement profiles, Journal of Marketing Research, vol.22, pp.41-53, 1985.
URL : https://hal.archives-ouvertes.fr/hal-00786781

G. Laurent and J. Kapferer, Les profils d'implication, vol.1, pp.41-57, 1986.
URL : https://hal.archives-ouvertes.fr/hal-02010728

A. Le-roux, J. L. Chandon, and A. Strazzieri, Une analyse confirmatoire de la mesure d'implication durable PIA, 1997.

S. J. Levy, Symbols for sale, Harvard Business Review, vol.37, pp.117-124, 1959.

M. Lichtlé and V. Et-plichon, Mieux comprendre la fidélité des consommateurs, Recherche et Applications en Marketing, vol.23, pp.121-141, 2008.

R. C. Maccallum, M. W. Browne, and H. M. Sugawara, Power analysis and determination of sample size for covariance structure modeling, Psychological Methods, vol.1, issue.2, pp.130-149, 1996.

C. Mariné and C. Escribe, Histoire de la psychologie générale, 1998.

G. Marion, Le marketing relationnel existe-t-il ?, Décisions Marketing, vol.22, pp.7-16, 2001.

C. L. Martin and P. W. Goodell, Historical, descriptive and strategic perspectives on the construct of product commitment, European Journal of Marketing, vol.25, pp.53-60, 1991.

L. Mcalister and E. Pessemier, Variety seeking behavior: an interdisciplinary review, The Journal of Consumer Research, vol.9, pp.311-322, 1982.

E. F. Mcquarrie and J. M. Et-munson, A revised product involvement inventory: improved usability and validity, Advances in Consumer Research, vol.19, issue.1, p.108, 1992.

J. P. Meyer and N. J. Et-allen, A three-component conceptualization of organizational commitment, Human Resource Management Review, vol.1, pp.61-89, 1991.

G. Michel, Au coeur de la marque : Les clés du management de la marque, 2ème édition, 2009.

H. B. Miled-chérif, L'implication du consommateur et ses perspectives stratégiques, Recherche et Applications en Marketing, vol.16, pp.65-85, 2001.

A. Mimouni and P. Volle, Bénéfices perçus de la fidélisation et qualité relationnelle : une application exploratoire au secteur du transport aérien, 2003.

B. Mittal and M. Lee, Separating brand-choice involvement from product involvement via consumer involvement profiles, Advances in Consumer Research, vol.15, pp.43-49, 1988.

V. Mittal, P. Kumar, and M. Tsiros, Attribute-level performance, satisfaction, and behavioral intentions over time: a consumption-system approach, Journal of Marketing, vol.63, issue.2, pp.88-101, 1999.

P. Moati, S. Loire, E. Maincent, L. De-crevoisier, J. Courjault et al., Les grandes tendances prospectives de la consommation, 2000.

C. Moorman, G. Zaltman, and R. Deshpande, Relationships between providers and users of market research: the dynamics of trust within and between organizations, Journal of Marketing Research, vol.29, pp.314-328, 1992.

R. M. Morgan and S. D. Hunt, The commitment-trust theory of relationship marketing, Journal of Marketing, vol.58, p.20, 1994.

J. Moulins, Risque perçu et fidélité à la marque : une analyse exploratoire, Revue Francaise du Marketing, vol.199, pp.87-107, 2004.

J. Moulins and E. Et-roux, De l'image de marque à la fidélité : mariage de raison, d'amour ou de convenance sociale, Proceedings of the International Marketing Trends Conference, 2009.

R. T. Mowday, L. W. Porter, and R. Steers, Employee-Organization Linkages: The Psychology of Commitment, Absenteeism, and Turnover, A review and reconceptualization of organizational commitment, vol.10, pp.465-476, 1982.

G. N'goala, Proposition d'une conceptualisation et d'une mesure relationnelle de la fidélité, 2003.

G. N'goala, Les effets des incidents critiques sur l'infidélité des consommateurs : une étude exploratoire dans le secteur bancaire, 2005.

R. L. Oliver, A cognitive model of the antecedents and consequences of satisfaction decisions, Journal of Marketing Research, vol.17, pp.460-469, 1980.

R. L. Oliver, Measurement and evaluation of satisfaction processes in retail settings, Journal of Retailing, vol.57, p.25, 1981.

R. L. Oliver, Cognitive, affective, and attribute bases of the satisfaction response, Journal of Consumer Research, vol.20, pp.418-430, 1993.

R. L. Oliver, Satisfaction: a behavioral perspective on the consumer, 1997.

R. L. Oliver, Whence consumer loyalty?, Journal of Marketing, vol.63, pp.33-44, 1999.

S. Park, Relationships between involvement and attitudinal loyalty constructs in adult fitness programs, Journal of Leisure Research, vol.28, issue.4, p.233, 1996.

I. Pavlov and K. Paul, Conditioned Reflexes, 1927.

E. Peelen, F. Jallat, E. Stevens, and P. Volle, Gestion de la Relation Client, 3ème édition, 2009.

V. Perret and M. Séville, Fondements épistémologiques de la recherche, Méthodes de Recherche en Management, éds, pp.13-33, 2007.

R. E. Petty, S. C. Wheeler, and Z. L. Et-tormala, Persuasion and attitude change, Handbook of Psychology: Personality and Social Psychology, pp.353-382, 2003.

V. Plichon, La nécessité d'intégrer les états affectifs à l'explication du processus de satisfaction du consommateur, Actes de la Conférence de l'Association Française du Marketing, 1998.

B. Pras and J. Tarondeau, Comportement de l'acheteur, 1981.

. Prigent-simonin, La relation coopérative : une question d'engagement. L'étude du cas Euralis, Thèse de doctorat en sciences de gestion, 2004.

I. Prim-allaz and W. Sabadie, L'orientation relationnelle des clients : un nouvel outil de segmentation ?, Actes des 8èmes Journées de Recherche en Marketing de, 2003.
URL : https://hal.archives-ouvertes.fr/hal-00519858

M. P. Pritchard, M. E. Havitz, and D. R. Howard, Analyzing the commitment-loyalty link in service contexts, Journal of the Academy of Marketing Science, vol.27, p.333, 1999.

P. Quester and A. L. Lim, Product involvement/brand loyalty: is there a link?, Journal of Product & Brand Management, vol.12, issue.1, p.22, 2003.

P. S. Raju, Optimum stimulation level: its relationship to personality, demographics, and exploratory behavior, Journal of Consumer Research, vol.7, issue.3, pp.272-282, 1980.

F. Reichheld, L'effet loyauté : réussir en fidélisant ses clients, ses salariés et ses actionnaires, 1996.

J. K. Rempel, M. Ross, and J. G. Holmes, Trust and communicated attributions in close relationships, Journal of Personality and Social Psychology, vol.81, pp.57-64, 2001.

D. Rindskopf and T. Rose, Some theory and applications of confirmatory secondorder factor analysis, Multivariate Behavioral Research, vol.23, issue.1, p.51, 1988.

T. S. Robertson, Low-commitment consumer behavior, Journal of Advertising Research, vol.16, issue.2, p.19, 1976.

M. Rokeach, The Nature of Human Values, 1973.

P. Romelaer, L'entretien de recherche, Management des ressources humaines : méthodes de recherche en sciences humaines et sociales, éds. P. Roussel et F. Wacheux, pp.101-137, 2005.
URL : https://hal.archives-ouvertes.fr/hal-00160028

M. J. Rosenberg, C. I. Hovland, and . Rosenberg, Cognitive, affective, and behavioral components of attitudes, Attitude organization and change: an analysis of consistency among attitude components, éds. C.I. Hovland and M, pp.1-14, 1960.

M. L. Rothschild, Perspectives on involvement: current problems and future directions, Advances in Consumer Research, vol.11, pp.216-217, 1984.

P. Roussel, F. Durrieu, E. Campoy, and A. Et-el-akremi, Méthodes d'Equations Structurelles : Recherche et Aplications en Gestion, 2002.

C. E. Rusbult, Commitment and satisfaction in romantic associations: a test of the investment model, Journal of Experimental Social Psychology, vol.16, pp.172-186, 1980.

C. E. Rusbult, A longitudinal test of the investment model: the development (and deterioration) of satisfaction and commitment in heterosexual involvements, Journal of Personality and Social Psychology, vol.45, pp.101-117, 1983.

C. E. Rusbult and D. Farrel, A longitudinal test of the investment model: the impact on job satisfaction, job commitment, and investments, Journal of Applied Psychology, vol.68, pp.429-438, 1983.

R. M. Ryan and E. L. Deci, Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being, American Psychologist, vol.55, pp.68-78, 2000.

B. M. Samuelsen and K. Sandvik, Antecedents of affective and calculative commitment in consumer-brand relationships, Proceedings of the EMAC Conference, 1999.

T. C. Schelling, An essay on bargaining, American Economic Review, vol.46, pp.281-306, 1956.

B. Schmutz, Comment renforcer et renouveler l'attractivité du média presse magazine auprès des annonceurs ? Les pistes explorées par Interdeco, Décisions Marketing, Janvier-Mars, vol.41, pp.87-90, 2006.

S. H. Schwartz and W. Bilsky, Toward a universal psychological structure of human values, Journal of Personality and Social Psychology, vol.53, pp.550-562, 1987.

N. Sharma, L. Young, and I. Wilkinson, The structure of relationship commitment in interfirm relationships, Proceedings of the International Marketing and Purchasing Group Conference, 2001.

C. W. Sherif, M. Sherif, and R. E. Nebergall, Attitude and Attitude Change, 1965.

M. Sherif and H. Cantril, The Psychology of Ego-Involvement, 1947.

M. Sherif and C. Hovland, Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change, 1961.

H. A. Simon, A behavioral model of rational choice, Quarterly Journal of Economics, vol.69, pp.99-118, 1955.

L. Sirieix and P. Dubois, Vers un modèle qualité-satisfaction intégrant la confiance, Recherche et Applications en Marketing, vol.14, pp.1-22, 1999.

B. F. Skinner, L'analyse expérimentale du comportement, 1969.

J. H. Steiger and J. C. Lind, Statistically-based tests for the number of common factors, 1980.

R. N. Stone and K. Gronhaug, Perceived risk: further considerations for the marketing discipline, European Journal of Marketing, vol.27, pp.39-50, 1993.

A. Strazzieri, Mesurer l'implication durable vis-à-vis d'un produit indépendamment du risque perçu, Recherche et Applications en Marketing, vol.9, pp.73-91, 1994.

A. Strazzieri and E. Hajdukowicz-brisson, Clearing up ambiguity about enduring involvement by opposing "appeal involvement" to "stake involvement, Proceedings of the first International Research Seminar on Marketing Communication and Consumer Behavior, 1995.

Y. Sung and W. K. Campbell, Brand commitment in consumer-brand relationships: an investment model approach, Journal of Brand Management, pp.1-17, 2007.

. Terrasse, Proposition et validation d'une échelle de l'engagement à la marque, Actes de la Conférence de l'Association Française du Marketing, 2003.

C. Terrasse, L'engagement envers la marque : proposition d'un modèle théorique et application à la comparaison de la fidélité aux marques nationales et aux marques de distributeurs, Thèse de doctorat en sciences de gestion, 2006.

J. W. Thibaut and H. H. Kelley, The Social Psychology of Groups, 1959.

M. Thomson, D. J. Macinnis, and C. W. Park, The ties that bind: measuring the strength of consumers' emotional attachments to brands, Journal of Consumer Psychology, vol.15, pp.77-91, 2005.

E. L. Thorndike, Review of animal intelligence: an experimental study of the associative processes in animals, Psychological Review, vol.5, pp.551-553, 1898.

M. B. Traylor, Product involvement and brand commitment, Journal of Advertising Research, vol.21, issue.6, p.51, 1981.

M. B. Traylor, Ego involvement and brand commitment: not necessarily the same, Journal of Consumer Marketing, vol.1, issue.2, pp.75-79, 1983.

A. Trognon and A. Rétornaz, Clinique du rationnel : psychologie cognitive et analyse des conversations, Connexions, vol.53, pp.69-90, 1989.

W. T. Tucker, The development of brand loyalty, Journal of Marketing Research, vol.1, pp.32-35, 1964.

A. M. Tybout, Relative effectiveness of three behavioral influence strategies as supplements to persuasion in a marketing context, Journal of Marketing Research, vol.15, pp.229-242, 1978.

C. Tynan, A review of the marriage analogy in relationship marketing, Journal of Marketing Management, vol.13, pp.695-703, 1997.

P. Valette-florence, Conceptualisation et mesure de l'implication, Recherche et Applications en Marketing, vol.4, pp.57-78, 1989.
URL : https://hal.archives-ouvertes.fr/hal-02011458

H. C. Van-trijp, W. D. Hoyer, and J. J. Et-inman, Why switch? Product category-level explanations for true variety-seeking behavior, Journal of Marketing Research, vol.33, pp.281-292, 1996.

E. Vernette, Identifier les attributs déterminants : une comparaison de six méthodes, Recherche et Applications en Marketing, vol.2, pp.1-21, 1987.

J. Vieceli and R. N. Shaw, An analysis of the involvement-commitment relationship across product categories, Proceedings of the EMAC Conference, 2004.

P. Volle, Le concept de risque perçu en psychologie du consommateur : antécédents et statut théorique, vol.10, pp.39-56, 1995.

L. Walras, Éléments d'économie politique pure ou théorie de la richesse sociale, Economica, 1874.

P. Warrington and S. Shim, An empirical investigation of the relationship between product involvement and brand commitment, Psychology & Marketing, vol.17, pp.761-782, 2000.

J. B. Watson, Psychology as the behaviourist views it, vol.20, pp.158-177, 1913.

J. F. Webster, The changing role of marketing in the corporation, Journal of Marketing, vol.56, p.1, 1992.

R. A. Westbrook, Sources of consumer satisfaction with retail outlets, Journal of Retailing, vol.57, p.68, 1981.

O. E. Williamson, The Economic Institutions of Capitalism, 1985.

O. E. Williamson, Transaction cost economics and business administration, Scandinavian Journal of Management, vol.21, pp.19-40, 2005.

R. B. Woodruff, E. R. Cadotte, and R. L. Jenkins, Modeling consumer satisfaction processes using experience-based norms, Journal of Marketing Research, vol.20, pp.296-304, 1983.

H. Yildiz, Permission et engagement : proposition d'un cadre théorique appliqué au courriel préaccepté, Recherche et Applications en Marketing, vol.22, pp.5-27, 2007.

J. L. Zaichkowsky, Measuring the involvement construct, Journal of Consumer Research, vol.12, pp.341-352, 1985.

G. Zauberman, The intertemporal dynamics of consumer lock-in, Journal of Consumer Research, vol.30, pp.405-419, 2003.

. Féminins, 13% Actualités, vol.20, p.19

. Loisirs, , vol.10, p.54

. Famille, , vol.3, p.17

. Masculine, , vol.0, p.34

, Pour participer à cette enquête, vous devez être lecteur(-rice) régulier(-ère) de Studio sur support papier (lecture d'au moins un numéro sur trois)

, Etes-vous lecteur régulier de Studio sur support papier ?

L. Et-l'engagement,

, engagement nous avons effectué un test d'invariance de la moyenne de l'engagement entre deux groupes de lecteurs. Le premier groupe rassemble des individus âgés de 15 à 44 ans (âge moyen : 31,4 ans), le second groupe des individus âgés de 44 à 74 ans (âge moyen : 61,4 ans). Nous avons également fait un test d'invariance entre groupes sur les moyennes de la satisfaction

, La procédure est la même que celle présentée dans l'étude 2 (chapitre 5)

, L'âge moyen estimé du groupe 1 est égal à 31,4 ans. L'âge moyen estimé du groupe 2 est égal à 61,4 ans. L'écart d'âge entre les deux groupes est donc 30 ans

, La répartition des groupes par titres est identique : Cinélive (1%)

, 3%, issue.7

. Ideat, 3%, issue.8

. L'entreprise, 9%, issue.2

. L'expansion, 2%, vol.34

. L'express, , vol.1

, Maison Côté Est-Ouest-Sud, issue.1

M. Française, , vol.1

M. Magazine, 9%, issue.1

, Mieux Vivre Votre Argent (16,9%)

. Point-de-vue, , vol.15

, La répartition des groupes par sexe est identique : hommes (62,3%)

, Les échelles de mesure sont identiques à celles utilisées dans l'étude 2 (chapitre 5), à l'exception de la confiance. L'insuffisante validité convergente de l'échelle de confiance contraint à la purifier pour ne retenir finalement qu'un seul item (CREDI1)

, Le tableau 73 montre une validité convergente et une fiabilité satisfaisantes des construits

, Validité discriminante : les indices de validité convergente sont supérieurs aux carrés des corrélations entre construits