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Designer les interactions humain-monde pour susciter des émotions positives : application à l’automobile

Abstract : In a context of strong competition and regulatory pressures, the vehicles on the market share common characteristics. Even though emotions elicited by the driving experience are a powerful lever for differentiation, manufacturers mainly attach the affective dimension to the stylistic properties of their vehicles. They only consider innovations in a functional perspective and offer their customers similar services without regarding the relational factor underlying the use of a vehicle. However, the literature highlights the importance of the emotional dimension of social relations, which in our opinion represents an opportunity for the Renault Group to differentiate itself by proposing a new driving experience based on interactions between drivers. We began our work with an observation field. Our purpose was to determine the conditions and levers establishing a relationship between road users. On the basis of the first results valuing the mutual perception of two drivers, we carried out a minimalist experiment comparing two modes of perception, namely the perceptive information and theperceptual activity, within the framework of a collaborative action. This study emphasizes the crucial role of interpersonal dynamics on the mechanisms of social understanding: the results show the interest, from an emotional point of view, of accessing to what the other is attentive to. We then used these results to design a device for perception and interaction purposes and we studied its role in the emergence of positive emotions when driving. Through a simulator experiment, we have been able to bring out a new type of driving experience resulting from the manipulation of this device. This thesis is based on a theoretical principle put to the test in a field experiment involving road users. We follow an iterative process specific to a research-project approach. We propose a conceptual realization that is not a purpose but a prerequisite. Based on the fact that driving is in itself a social interaction, we suggest ideas for the design of a new feature integrated into the vehicle which arouses positive emotions between drivers.
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Submitted on : Thursday, December 12, 2019 - 4:45:08 PM
Last modification on : Tuesday, December 17, 2019 - 2:29:21 AM
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Renaud Mignerey. Designer les interactions humain-monde pour susciter des émotions positives : application à l’automobile. Sciences de l'information et de la communication. Université de Technologie de Compiègne, 2019. Français. ⟨NNT : 2019COMP2503⟩. ⟨tel-02407889⟩

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