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Evaluation des partenariats public-privé appliqués à la production cinématographique au Maroc entre 2004 et 2013

Abstract : Since 2004, the Moroccan government launched public-private partnerships (PPP) to increase the number of film productions, and leverage up the corresponding budgets in the aim for higher film and media quality. Ten years later, the number of films produced has increased, yet the gross income has dropped down, along with the number of movie theaters. In regard to the listed outcomes, reviewing the projects selected to benefit from state financial support, as well as the film release campaigns, and consequently the work of the Moroccan Cinematographic Center (CCM), the state Agency in charge of the selection and financial support of film projects, became an urgent necessity. The present thesis aims to evaluate the films produced in partnership with the State, based on a SWOT analysis method.The commission in charge of the film selection for the PPP support is renewed every two years. The ministry of communication and culture based on different criteria appoints this commission’s members. Among these criteria are the political and ideological beliefs, which indirectly influence the choice of the theme and the movie project to pick and put up front for the PPP sponsorship program.A summary of the two years' period SWOT analysis for the selected films helps evaluate the commission’s work. A more in depth study over the past ten years, yields a synthesis of the SWOT results for each of the movie projects reviewed. This synthesis allowed questioning the criteria, and the process of selection used by the CCM and thus the quality of its work. The present thesis will consequently, investigate the effectiveness of this state agency and highlight the corrective actions implemented by the state to remediate to the actual situation, then conclude with the results of these actions.Evaluating the Strengths, weaknesses, threats and opportunities of each and every film project as whole will certainly enable a better organization of the state funding, and thus help future productions success, making the funding purpose come true. Based on the study of several successful models in different countries, this thesis, suggests a new strategy to restructure the film support fund in Morocco, in order for a better commercial outcome of the film industry in Morocco.
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Submitted on : Wednesday, October 23, 2019 - 4:46:09 PM
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  • HAL Id : tel-02329795, version 1


Mariam Ait Belhoucine. Evaluation des partenariats public-privé appliqués à la production cinématographique au Maroc entre 2004 et 2013. Art et histoire de l'art. Université Sorbonne Paris Cité, 2019. Français. ⟨NNT : 2019USPCA048⟩. ⟨tel-02329795⟩



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