Mise en place d'un processus d'aide à la décision stratégique en entreprise basée sur des méthodes d'intelligence technologique : étude à partir des mutations actuelles dans le secteur de l'élevage

Abstract : Agriculture is a sector with major upheavals for several years in France. Faced with this growing instability, firms need to characterize their external environment to be able to seize opportunities. This thesis aims to develop a method of competitive technical intelligence that can be integrated in the Avril group. For this, we rely on the case of the lower use of antibiotics in livestock farming.First, we show how competitive technical intelligence methods support the management of innovation in the Avril group. We study agro-industry and more particularly livestock farming through the concepts of technological paradigms, trajectories and regimes that are found in evolutionary literature. We show that the antibiotic’s paradigm in animal health is still relevant, but changes of technological trajectories are in progress. That is why we can use the competitive technical intelligence methods.Secondly, we develop a method of competitive technical intelligence for the Avril group, applied to the characterization of scientific and technical solutions for a decrease in the use of antibiotics in livestock farming. At the end of this case, we work on the case of phages for more precisions. We show through this work how these methods can be integrated in the organizational process of the firm.
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Gwendoline Bontemps. Mise en place d'un processus d'aide à la décision stratégique en entreprise basée sur des méthodes d'intelligence technologique : étude à partir des mutations actuelles dans le secteur de l'élevage. Agriculture, économie et politique. Université de Bordeaux, 2019. Français. ⟨NNT : 2019BORD0100⟩. ⟨tel-02294113⟩

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