La mobilisation du parler populaire dans la presse francophone algérienne. : Repérage et analyse des stratégies des acteurs médiatiques à partir de la couverture du match Égypte-Algérie de novembre 2009.

Abstract : This work suggests to study the mobilization of popular speech during the media coverage of Egypt-Algeria match by the French-written generalist press and the Algerian specialized press. Our first observations on the treatment of the football event, lead us to suppose that the discourse of the newspapers of general information is not different from the dailies of sport. Thus, the research suggests grasping the strategies which frame the use of popular speech. It consists of analyzing the emergence of a communicational-info practice that can be part of a market penetration strategy seeking for an enlarged readership.The analysis of media acting skills, in press global crisis context foresees to show how they make use of popular speech, as a significant capitation pattern and a selling argument. To apprehend this issue, it seems necessary to situate this work in an approach that does not neglect the study of editorial identities of each press title.Therefore, we suggest to deconstruct the publications of four "reference" newspapers by defending a methodology based on theoretical aspects. That methodology is supplied by discourse analysis combined with quantified study of the event and supported by the visions of Algerian professionals’ media information.Key words: Media event, device, framework, co-construction, popular speech strategy, tactics, editorial identity and proximity law
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Fateh Chemerik. La mobilisation du parler populaire dans la presse francophone algérienne. : Repérage et analyse des stratégies des acteurs médiatiques à partir de la couverture du match Égypte-Algérie de novembre 2009.. Sciences de l'information et de la communication. Université Grenoble Alpes, 2018. Français. ⟨NNT : 2018GREAL014⟩. ⟨tel-02290644⟩

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