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L'évolution du business model de l'entreprise sociale, le cas des entreprises des TIC : une étude comparative de cas France/Sénégal

Abstract : This thesis focuses on the concept of social entrepreneurship, which combines an economic project and a social purpose. During the early stages of project development, social startups often face challenges in their business model (BM) due to organizational constraints, but also threats and opportunities of their environment. Our goal in this research is to identify the mechanisms that allow to reconcile the 'economic' and 'social' through the following issue: How to keep balance between the economic and the social dimension of social enterprise's BM in the face of its environment? Thus, we have mobilized a mixed approach (content and process) to study the evolution of the BM of social startups. This has allowed us to meet the ancillary issues of the 'why' and 'how' as well as the "what" of the evolution of the BM of social enterprises. To answer our research question, we have adopted a qualitative approach by conducting a comparative study of social startups of ICT (information and communication technologies) in France and Senegal. Fifty five (55) in-depth interviews supplemented with secondary data (websites, internal documents, reports, etc.) was analyzed thanks to the assistance of the software Nvivo 11. As regards our results : first, our research enriches the literature of new internal and external factors that influence the evolution of the BM like fundraising, grants, the increase of the social impact and financial independence. Second, we have identified the elements of the BM that change with the startups development phases, as well as their logical evolution. On the other hand, our main contribution remains on the identification of main mechanisms that can allow to keep a good balance between the economic dimension and the social dimension of the BM when the latter evolves. Finally, our results show the differences and similarities in the evolution of the BM between the Senegal and France thanks to their entrepreneurial ecosystem.
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Mamour Ndour. L'évolution du business model de l'entreprise sociale, le cas des entreprises des TIC : une étude comparative de cas France/Sénégal. Gestion et management. Université Sorbonne Paris Cité; Université de Saint-Louis (Sénégal), 2017. Français. ⟨NNT : 2017USPCB232⟩. ⟨tel-02281975⟩



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