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Household electricity consumption behaviour : a meta-analysis and experimental approaches

Abstract : This thesis examines how consumers respond to incentives used to encourage a reduction in their energy consumption. This necessary reduction stems from the need to reduce greenhouse gas emissions, increase energy production from renewable energy sources and achieve energy savings. These objectives require that residential demand be more flexible in response to changes in supply and that energy savings be achieved by households. The first chapter explores the barriers to consumer acceptance and adoption of smart meters and the incentives that they provide. Significant barriers exist and consumption reductions are far from being achieved. Limited motivation, lack of understanding of information on consumption and the rigidity of daily life are the main barriers preventing households from acting upon the incentives delivered via smart meters. The second chapter analyses the results of field experiments and pilot studies on the impacts of different incentives on residential consumption. The results show that there are large variations and that, on average, an incentive will result in a 2% reduction in energy consumption. Real-time feedback and monetary information have the greatest effect. Finally, more robust studies report lower reduction effects. In the third chapter, a common pool resource game is used to explore individual responses to price and nudge-based incentives. Individuals are encouraged to reduce their consumption either by price increases or by smilies that reflect their overconsumption. The price is most effective at encouraging the target level of consumption but takes longer to have an effect. The nudge is quickly understood but tends to reinforce overconsumption behaviours. The fourth chapter examines the effect of framing on effort provision. Individuals are asked to complete a simple and repetitive task for which they receive a piece-rate payoff in the form of a gain or loss. Framing in the form of gains and losses is combined with three different payment structures: fixed gain, low gain or high gain with an equal probability revealed before or after the effort is made. The results show that framing has no effect on effort provision, except for a high gain context announced before making the effort.
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Submitted on : Monday, September 9, 2019 - 2:32:39 PM
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  • HAL Id : tel-02281733, version 1




Penelope Buckley. Household electricity consumption behaviour : a meta-analysis and experimental approaches. Economics and Finance. Université Grenoble Alpes, 2019. English. ⟨NNT : 2019GREAE001⟩. ⟨tel-02281733⟩



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