Croyances, usages discursifs et éthiques en communications sur la vaccination contre les papillomavirus humains : Hésitation, défiance, confiance, prudence, utilité… décidément une lutte toute en contrepoints

Abstract : One specificity of the preventive health-care system is to embody a weak-power biopolitics which should convince rather than oblige healthy individuals to protect themselves and their children against potential risks. Vaccination is one of the oldest and most controversial health prevention measure. Our aim was to study the role of communication in this field. More specifically, we have characterized the modalities of discursive usage which induce belief in most receptors and promote distrust, trust or hesitation within media diapositives. To this aim, we have analyzed a corpus of 386 communications related to vaccination using a multidisciplinary approach at the frontier of different field studies: media, communication and culture, risk, and science and technology. To optimize the modalities of the discursive usage in the ethical and aesthetic dimensions of communication, we have analyzed the discursive modalities of different actors who have communicated publicly on the vaccines. We have build a questionnaire which will soon be proposed to the 20.000 young adults of the i-share cohort, a large epidemiological study targeting students in French universities. Volunteers will be invited to participate to an online scenario experimental study to assess the capability of different stakeholders’ discourse to build consensus. We have focused our study on the HPV vaccines which protects against cervix cancer. Since its commercialization in 2006 in Europe, controversies about the cost, possible side effects and efficacy of these vaccines have increased, resulting in general distrust towards actors of the preventive health-care system. We have found that acting on the communications of the health counter-democracy on the Internet could be one efficient method to optimize media communications about vaccines. Based on our analysis of the values underlying the mobilization of the most representative discursive modalities of the actors in our corpus, we have highlighted those that appear to be the more efficient at promoting trust between different vaccine beliefs. We have produced a table describing the discursive variables underlying the aesthetic rhetoric of the discourse on vaccination according to the ethics of Care and Justice. We believe that these ethics could reduce anxiety and promote recognition of opinion diversity on this subject, and therefore act towards a more favorable and shared information reception on the HPV vaccine. Finally, we have described what could be a general method for experimental studies in the field of media, information and communication when risk is at stake. Such a method could provide media emitters with an operating mode to capture, characterize, analyze, and experiment discursive modalities in their field of intervention or investigation.
Complete list of metadatas

Cited literature [680 references]  Display  Hide  Download

https://tel.archives-ouvertes.fr/tel-02275825
Contributor : Abes Star <>
Submitted on : Monday, September 2, 2019 - 1:33:20 AM
Last modification on : Tuesday, September 3, 2019 - 1:15:48 AM

File

2018AZUR2025.pdf
Version validated by the jury (STAR)

Identifiers

  • HAL Id : tel-02275825, version 1

Collections

Citation

Cyril Drouot. Croyances, usages discursifs et éthiques en communications sur la vaccination contre les papillomavirus humains : Hésitation, défiance, confiance, prudence, utilité… décidément une lutte toute en contrepoints. Sciences de l'information et de la communication. Université Côte d'Azur, 2018. Français. ⟨NNT : 2018AZUR2025⟩. ⟨tel-02275825⟩

Share

Metrics

Record views

108

Files downloads

19