L'intégration de la responsabilité sociale de l'entreprise dans la vision stratégique des dirigeants de PME : Cas des PME marocaines labellisées RSE

Abstract : This thesis focuses on the Social Responsibility of Small and Medium Enterprises in a particular context, namely Morocco.It aims to explore the relationship between the strategic vision of CEOs and CSR in SMEs, and the reasons for thestrategic integration of the principles of social responsibility in these structures through the concept of strategic vision.The interest in mobilizing this concept is justified by its ability to shed light on the implicit and informal aspect thatcharacterizes SME strategies, including the CSR strategy.The first part of this thesis is devoted to the elaboration of the conceptual framework of research, articulating thefoundations of the strategic vision, SMEs and their CSR and analyzingthe contribution of the concept of the strategicvision to understand the CSR strategy in the SMEs. The second part of the thesis aproaches empirically the problematicof our research. The close relationship between SMEs and their contexts influences both their perception and their CSRapproach. Before starting our case study, a contextualization process was therefore necessary to adapt our literature to theMoroccan reality. Our qualitative exploratory study focuses on four cases of Moroccan SMEs labeléd CSR. It highlightsthe relationship between CSR in SMEs and the strategic vision of the executive and the factors that build this strategic visions integrating CSR. Finally, we propose a typology of four strategic visions of CEOs of Moroccan SMEs labeled.
Document type :
Theses
Complete list of metadatas

Cited literature [506 references]  Display  Hide  Download

https://tel.archives-ouvertes.fr/tel-02174836
Contributor : Abes Star <>
Submitted on : Friday, July 5, 2019 - 12:12:10 PM
Last modification on : Saturday, July 6, 2019 - 1:25:40 AM

File

These-ElBousserghini-Jalila-20...
Version validated by the jury (STAR)

Identifiers

  • HAL Id : tel-02174836, version 1

Citation

Jalila Elbousserghini. L'intégration de la responsabilité sociale de l'entreprise dans la vision stratégique des dirigeants de PME : Cas des PME marocaines labellisées RSE. Gestion et management. Université de Lyon; Université Hassan II (Casablanca, Maroc). Faculté des sciences juridiques, économiques et sociales, 2018. Français. ⟨NNT : 2018LYSES013⟩. ⟨tel-02174836⟩

Share

Metrics

Record views

209

Files downloads

202