Modes de consommation et modes d'accès des biens culturels à l'ère numérique : le cas du livre

Abstract : This thesis enlightens the understanding of consumer behavior and access to cultural goods in the digital age. We discuss three main issues : the impact of the long tail effect on the book demand, the substitutability between books from different access points, and the articulation between the price of paper books and digital books. Our approach is to consider the diversity of the book market through its trade and non-trade spheres and the duality between book formats - digital or not. In the _rst chapter of this dissertation, we analyze demand for fiction books in public lending libraries. Our results reveal that book consumption is unrelated to the star system. In order to explain the diversity of book borrowing in libraries, the second chapter questions the articulation between the different access points. Our analysis reveals the complementarity between borrowing practices and purchase of books and the independence of the downloading of digital books practices. The price of digital books can be an explanation of this independence, that's why the third chapter analyses the structuration of digital books prices. Our results show that the pricing system of digital books mainly mirrors the pricing system of paper books. Our analysis of these three chapters are based on three original databases : the borrowing of fiction books in Parisian libraries between January and April 2012 ; a survey made in Parisian libraries in 2014 ; and a study of the prices of best-seller digital books in France and in the United States. Based on this empirical data collection, the present research demonstrates that consumer behavior and the paper book and digital book market are more often correlated than opposed.
Keywords : Access to books
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Clémence Thierry. Modes de consommation et modes d'accès des biens culturels à l'ère numérique : le cas du livre. Economies et finances. Université Sorbonne Paris Cité, 2015. Français. ⟨NNT : 2015USPCD100⟩. ⟨tel-02161496⟩

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