Plateformes d'innovation ouverte (PIO) : la dynamique des discussions orientées innovation dans le Web Community Managment

Abstract : In the context of closed inbound innovation, as a form of open innovation practice, the quality of coordination among employees takes an important place. Innovative ideas can appear at any moment of the numerous formal and informal conversations. Concept generation is a key moment of upstream innovation processes. Thanks to internal web-platforms, in many organizations employees are integrated within the innovation processes and often, community discussions are organized on-line. We carry an empirical exploration by analyzing on-line, innovation-oriented, web community discussions that we have had the opportunity to co-animate throughout collaboration with a consulting firm. The innovation-oriented online discussions were launched in the context of an online community of employees to allow its members to go beyond daily discussions and further explore one trend or opportunity for the group. In this dissertation, we explore the dynamic of online collaborative concept generation at ideation stage. Therefore, we present three sets of results: firstly, we describe the general conversational dynamics of online innovation-oriented discussions, secondly contextualized community management practices, then the collaborative dynamics of concept generation. Finally, we try to establish a general framework enabling the analysis of an online innovation-oriented conversation. This research leads us to further discuss the links between open innovation platforms and the innovation organization.
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Jovana Kovacevic. Plateformes d'innovation ouverte (PIO) : la dynamique des discussions orientées innovation dans le Web Community Managment. Gestion et management. PSL Research University, 2016. Français. ⟨NNT : 2016PSLED069⟩. ⟨tel-02160064⟩

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