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. Id-=-participant and . Id,

. Qua_01 and . Qualifier, , pp.1-5

N. Nbe_01 and . Tv, , 2014.

, NBE_FBO = Social online behaviours Facebook

, NBE_TWI = Social online behaviours Twitter

T. Tbe_01 and . Tbe_03-=-attendence, , 2014.

T. Tbe_04 and . Tbe_06-=-merchandise, , 2014.

. Int_01_1, INT_03_1 = Items 1-3 for Interactivity disposition of SPT

R. Rep_01_1, Items 1-3 for Reputation of SPT

. Com_01_2,

. Int_01_2, INT_03_2 = Items 1-3 for Interactivity disposition of SGB

R. Rep_01_2, Items 1-3 for Reputation of SGB

G. Gov_01_2, Items for Governance of SGB

, SAT_01_2 SAT_02_2 SAT_03_2 = Items 1-3 for Satifaction with the SGB

K. Kno_01_2, Items 1-3 for Knowledge about SGB

. Grouping-=-country,

. Idvariable-=-id,

, MISSING are all, vol.999


, Factor loadings all freely estimated, just labelled !Except first item of each variable

, TBE_ATT by TBE_01@1.00; TBE_ATT by TBE_02 (L2)

, TBE_ATT by TBE_03

, TBE_MER by TBE_04@1.00; TBE_MER by TBE_05 (L5)

. Tbe_mer,

, NBE_TVS by NBE_01@1.00; NBE_TVS by NBE_02 (L8)

, NBE_TVS by NBE_03

, NBE_FBO by NBE_0405@1.00; NBE_FBO by NBE_0607 (L11); NBE_FBO by NBE_0809 (L12); NBE_FBO by NBE_1011 (L13); NBE_TWI by

, NBE_TWI by NBE_1415 (L15); NBE_TWI by NBE_1617 (L16); NBE_SOF by NBE_18@1.00; NBE_SOF by NBE_19 (L18)

, COM_NFT by COM_01_1@1.00; COM_NFT by COM_02_1 (L21)

, COM_NFT by, pp.5-6

. Com_nft, , vol.24

, IDE_NFT by IDE_01_1@1.00; IDE_NFT by IDE_02_1 (L26); TRU_NFT by

. Tru_nft, , vol.28

. Tru_nft,

, CRE_NFA by TRU_01_2@1.00; CRE_NFA by TRU_02_2 (L31); CRE_NFA by TRU_03_2 (L32)

, CRE_NFA by REP_01_2 (L33)

, CRE_NFA by REP_02_2 (L34); CRE_NFA by REP_03_2

. Cre_nfa,

. Cre_nfa, , vol.37

, CRE_NFA by GOV_03_2 (L38)

, SAT_NFT by SAT_01_1@1.00; SAT_NFT by SAT_02_1 (L40)

, SAT_NFT by SAT_03_1

, SAT_NFA by SAT_01_2@1.00; SAT_NFA by SAT_02_2

, SAT_NFA by SAT_03_2 (L44)

, INT_NFT by INT_01_1@1.00; INT_NFT by INT_02_1 (L46)

, INT_NFT by INT_03_1, vol.47

, INT_NFA by INT_01_2@1.00; INT_NFA by INT_02_2 (L49)

, INT_NFA by INT_03_2 (L50)

, REP_NFT by

. Rep_nft, , vol.52

. Rep_nft,

, !Item intercepts all freely estimated

[. Gov_02_2], , vol.37

, !Residual variances all freely estimated

, !Factor variance fixed to 1 for identification TBE_ATT@1

, !Factor mean fixed to 0 for identification (Mplus forces)



, NOT labelled !Except first item of each variable, constrained to 1 BE_ATT by TBE_01@1.00; TBE_ATT by TBE_02; TBE_ATT by TBE_03; TBE_MER by TBE_04@1.00; TBE_MER by TBE_05; TBE_MER by TBE_06; NBE_TVS by NBE_01@1.00; NBE_TVS by NBE_02; NBE_TVS by NBE_03; NBE_FBO by NBE_0405@1.00; NBE_FBO by NBE_0607; NBE_FBO by NBE_0809; NBE_FBO by NBE_1011; NBE_TWI by NBE_1213@1.00; NBE_TWI by NBE_1415, MODEL GER: !Factor loadings all freely estimated

, REP_NFT by REP_03_1

, !Item intercepts all freely estimated, NOT labelled

, TBE_02

, TBE_03

, TBE_04

, TBE_05

, TBE_06

, NBE_20

, TRU_01_1

, TRU_02_1

, TRU_03_1

, TRU_01_2

, TRU_02_2

, TRU_03_2




, MODINDICES, issue.10

D. Kno_nfa,

, USEVARIABLES ARE ID NBE_01 NBE_02 NBE_03 NBE_0405 NBE_0607 NBE_0809 NBE_1011 NBE_1213 NBE_1415 NBE_1617 NBE_18 NBE_19 NBE_20 TBE_01

. Idvariable-=-id,

, MISSING are all, vol.999


, MODEL: TBE_ATT by TBE_01 TBE_02 TBE_03

, TBE_MER by TBE_04 TBE_05 TBE_06

, NBE_TVS by NBE_01, vol.02, issue.03

, NBE_FBO by NBE_0405 NBE_0607 NBE_0809 NBE_1011

, NBE_TWI by NBE_1213 NBE_1415 NBE_1617

, NBE_SOF by NBE_18, vol.19, issue.20

, COM_NFT by COM_01_1 COM_02_1 COM_03_1 COM_05_1 COM_06_1

, IDE_NFT by IDE_01_1 IDE_02_1

, TRU_NFT by TRU_01_1 TRU_02_1 TRU_03_1

, CRE_NFA by TRU_01_2 TRU_02_2 TRU_03_2 REP_01_2 REP_02_2 REP_03_2

. Gov_01_2-gov_02_2-gov_03_2,

, SAT_NFT by SAT_01_1 SAT_02_1 SAT_03_1

, SAT_NFA by SAT_01_2 SAT_02_2 SAT_03_2

, INT_NFT by INT_01_1, vol.02, issue.1

, INT_NFA by INT_01_2 INT_02_2 INT_03_2

, REP_NFT by REP_01_1 REP_02_1 REP_03_1

T. Feb_nft-by, . Tbe_mer, . Nbe_fbo, and . Nbe_sof,

C. Feb_nft-on, . Tru_nft, . Sat_nft, and . Int_nft-int_nfa,

I. Com_nft-on, . Tru_nft, . Sat_nft, and . Int_nft-int_nfa,


, MODINDICES, issue.10

. Characteristics and . .. Sport,

. Commodification, . Commercialisation, and . .. Sport, 18 1.3.1 Marketing in professional sport

S. .. Disenchantment,

. .. Magnitude-of-football's-hyper-commodification,

. Omnipresence and . .. Europe, 39 2.3.1 Football in Europe on club-level

. .. Rationalisation,

. Negative, . To, and . .. Misconduct, , p.45

. Absence, . High, . Or, and . .. Success,

. Complex and . .. Customers,

. Postmodern and . .. Theory, 49 1.1.1 Sport consumption and the five basic traits of postmodern culture

.. .. Hyperreality,

. .. , The reversal of production and consumption

, 54 1.1.3 Reenchantment and spectacles in consumption spheres

.. .. Hyperreality,

. Redefinition, . Sport, . In, and . .. Society, 58 1.2.2 Experiences as an economic offer to the postmodern sport spectator

A. and .. .. ,

. Observation-driven, . Typologies, and . .. Sport-consumers,

.. .. Of,

.. .. From,

. .. , From mine's a pint to dads and sons

.. .. From,

, 2.2.2 Average attendance: From casuals to fanatics

, 2.2.5 Brand associations: From show-business lovers to event followers

. .. Relational-approaches, 86 2.3.1 From armchair supporters to die-hard fanatics

. .. Typologies-at-a-glance,

. Customer and . .. Management, 98 1.1.2 Customer-centric relationships and promise theory

. Relationship-marketing-in and . .. Sport, 104 1.2.3 RM from an intra-organisational perspective

, The idiosyncrasy of CRM in

, 105 1.2.5 From typologies to segment-specific CRM strategies

. Relationship-marketing-in and . .. Football, 3.4 Marketization of relationships on national football level

. Of and . .. Triads,

. Dissecting and . .. Sport-organisation-consumer-relationship, 121 2.1.4 The sport governing body-team-consumer triad

T. Case, . National, and . Football,

. .. Associations, 124 2.2.1 Relationship quality with national football associations and national football teams, p.125

. Chapter-ii--loyalty, . Independent, and . .. Management-model,

. .. Loyalty,

. Consequences and . .. Loyalty,

. The-two-dimensional, . Conceptualisation, and . .. Loyalty, 132 1.2.1 The attitudinal dimension of loyalty

.. .. Multicomponent,

, Conceptualisations of the attitudinal dimension of loyalty

, Antecedents of the attitudinal dimension of loyalty

.. .. Engagement,

A. Holistic, . To, . Conceptualisation, and . .. Loyalty, , vol.158

. Conceptualisations and . .. Dimension,

. Conceptualisations and . .. Behavioural-dimension,

. Benefits and . .. Base,

. .. Loyalty-in-football,

. Conceptualisations and . .. Dimension,

C. Of and . .. Behavioural-dimension,

. .. Fan-loyalty, 3.1 The Fan commitment -Fan engagement link

. Variables and . .. Dimensions,

F. C. Trust,

F. E. Trust,

I. Disposition and .. .. Fan,

I. Disposition and .. .. Fan,

T. .. Governance,

T. Fan and . .. Management-model,

. Chapter-iii--methodological, M. Considerations, . Of, and . .. Results,

. .. Research-philosophy,

. .. Research-approach,

. .. Research-strategy,

. .. Time-horizon,

. Self-completion and . .. Online-questionnaire,

. Questionnaire and . .. Structure,

. .. Population,

. .. Population-a,

. .. Population-b,

. Selecting and . .. Samples,

.. .. Incentive,

. .. Fan-engagement,

. .. Fan-commitment,

. Variables and . .. Dimensions, , p.251

. .. Demographics,

, 258 3.2.2 Knowledge about team and sport governing body

. .. , Section Three -Data analysis techniques and results

. .. Sociodemographic,

. .. Fan-engagement,

. Means and . .. Standard-deviations,

. .. Confirmatory-factor-analysis,


. .. Interaction-effects,

. Latent and . .. Covariates,

. .. Chapter-iv--discussion,

. Fan and . .. Engagement,

. Variables and . .. Dimensions,

. .. Theoretical-contribution,

, Section Three -Limitations and research perspective

. .. Limitations,

. Data and . .. Method,

. Sample-size and . .. Horizon,

. Lack, . Of, and . .. Studies,

. .. General-conclusion,

.. .. References,

.. .. Appendices,

. .. Table-of-contents,

. .. List-of-figures,

. .. List-of-tables,

.. .. Summary,

.. .. Résumé and . Huiszoon, 458 1. une forte demande d'expériences exaltantes malgré une rationalisation croissante (Bodet, 2016), 2. des réprobations des clients en raison d'un mauvais comportement délibéré des instances dirigeantes du sport, 2018.

. Bodet, des attentes relationnelles complexes des clients, 2017.

, une pléthore de divertissements alternatifs, 2009.

, l'absence d'une forte visibilité médiatique ou d'un succès sportif, 2013.

, La fidélité est une excellente notion pour comprendre la qualité d'une relation

, Elle peut servir d'indicateur et de prédicteur du succès commercial d'une organisation

, Dans cet esprit, l'étude tente de répondre à deux questions de recherche : Comment et dans quelle mesure la fidélité envers une équipe sportive est-elle déterminée par la relation du spectateur sportif avec l'équipe sportive et l'organisation sportive ? , "le seul sport véritablement mondial" (p. 53), exemple classique de la marchandisation et de la commercialisation intense du sport, mais indique également la valeur de la fidélisation, 1996.