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Les stratégies d'implantation en grandes et moyennes surfaces (GMS) : le cas des produits de terroir

Abstract : The diversification of the offer of terroir products forces distributors to question their allocation in the store. The thesis proposes to reflect on the allocation of terroir products in the French context by adopting an inter-categorial approach, at the general level of the store. This research examines the role of shelf space allocation strategies in increasing the accessibility and ease of purchase of terroir products in-store, on the one hand, and in increasing financial performance, on the other hand. Therefore, both an exploratory qualitative study and an experiment in a store have been conducted for the categories of terroir products.
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Submitted on : Monday, May 6, 2019 - 5:37:06 PM
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Takoi Touiti. Les stratégies d'implantation en grandes et moyennes surfaces (GMS) : le cas des produits de terroir. Gestion et management. Université de Strasbourg; Université de Tunis El Manar, 2018. Français. ⟨NNT : 2018STRAB006⟩. ⟨tel-02121762⟩

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