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L’expérience émotionnelle ou la performance des programmes de télévision : l’horizon de pertinence comme déterminant de la construction de sens par le spectateur

Abstract : The quality of television programs is a running problem for the content producers as well as the legislator in France, whom gave monitoring in the law to a public institution, the CSA. However, the very concept of quality in that context is ambiguous, and tools allowing oversight are often reduiced to the verification of owed legal duties with the content providers. The only tool universally used is the audience rating, yet often challenged since its first usage in France in the 1980s. The viewer, having a leading interest in this quality process, is only considered in its numbers by such a statistic approch. This study proposes to initiate a paradigm shift in order to place the viewer in the heart of the audiovisual product’s evaluation. Around the theories of enaction by Francisco Varela and the method of relativized conceptualization of Mioara Mugur-Schachter, the study of the emotionnal experience casts a new and original light on the conception of the viewer in a program evaluation setup. By focusing on the way the viewer guides its own perception through its personal history, its manner to interpret its environment and the influence of emotion in the construction of its relation to audiovisual products, the work exposed in this dissertation allows to place the viewer as an actor of the evaluation. The interviews carried out proove the individuality of each viewer in its personnal approach of audiovisual and the construction of criterias of its own, yet allows to define a multi-layered protocol usable as an indicator of the relation’s quality to audiovisual content in a broader context.
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Submitted on : Wednesday, April 3, 2019 - 2:59:34 PM
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Charles-Alexandre Delestage. L’expérience émotionnelle ou la performance des programmes de télévision : l’horizon de pertinence comme déterminant de la construction de sens par le spectateur. Sciences de l'information et de la communication. Université de Valenciennes et du Hainaut-Cambresis, 2018. Français. ⟨NNT : 2018VALE0026⟩. ⟨tel-02089155⟩

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