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Nouvelle ressource et évolution du business model : une équation à plusieurs inconnues : Le cas des nouveaux stades du football français

Abstract : This thesis assesses and explains the economical impact of new stadiums on the business ecosystem of French professional football. From 2008 to 2016, 13 new venues were built or renovated. The aim of this program is to enable the evolution of club revenue models, and, in parallel, the decline of the public subsidies paid to them. This model was witnessed in Germany following a similar program carried out between 2001 and 2006. Firstly, from these aspirations, the indicators used to perform a comparative analysis France-Germany, show that the expected economical results are far from expectations. In order to identify the causal links between ex ante objectives and ex post results, an analysis of the programming and exploitation modalities of the stadium resource is crafted using 7 monographs. This inductive search reveals important structural, financial and organizational limits, generated by the logics of these projects' actors. It appears, by absence of leader, that local communities, clubs and private building companies have failed to initiate the process of coevolution needed for the correct programming of these "tools of production". It therefore demonstrates how an alchemy of competence plays a central role in the creation of a new resource. In addition tothe knowledge and the « know-how », the will for action and sharing, defined by the notion of soft skills or « know-how-towbe », clarifies the initial logics of actors and explains the finalimpact of the stadiums' renovation's public policy in France. Thus, thanks to this specific case, the research enriches works in sports management dealing with the understanding of economic performance of a sports organization, through its assets and business model. Following a logic of new public management, it evaluates the relevance and efficiency of a renovation program that has mobilized more than 2 billion euros of public funds. Finally, following a logic of learning and evolution, this work eventually leads to managerial recommendations.
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  • HAL Id : tel-02087458, version 1

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Jérémy Moulard. Nouvelle ressource et évolution du business model : une équation à plusieurs inconnues : Le cas des nouveaux stades du football français. Education. Normandie Université, 2018. Français. ⟨NNT : 2018NORMR120⟩. ⟨tel-02087458⟩

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