Effets de la RSE sur le management de la reprise des PME : une analyse par la légitimité du repreneur externe vis-à-vis de ses salariés

Abstract : In a context in which corporate social responsibility (CSR) and business transfer appear to be two major challenges faced by French SMEs, a particular attention should be given to the CSR practices introduced by the external successor of SMEs. Thus, this article proposes to explore the effects of CSR practices initiated by external successors on their legitimacy among their employees. In the first part, a literature review on the concepts of legitimacy and CSR in the context of small businesses showed a convergence between the managerial implications of CSR and the determinants of legitimacy. The second part is devoted to an empirical analysis of this relationship. The research methodology is based on an exploratory approach, combining a multiple case study (9 cases analyzed, 46 interviews) and a questionnaire survey.Firstly, our results shed light on the means at the disposal of the successor to build his legitimacy among his employees ; then the results show the positive effect of the CSR practices on the three determinants of external successor’s legitimacy : a) instrumental, by allowing the external successor to develop his business and satisfy the economic interests of employees ; b) relational, through the positive impact of CSR on the fairness his HR practices ; c) moral, by offering him the opportunity to develop a new project around a set of ethical and moral values appreciated and shared by employees. Finally, this research identifies the different psychological mechanisms by which CSR contributes to the external successor’s legitimacy, as well as their influence factors.
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Lyes Mazari. Effets de la RSE sur le management de la reprise des PME : une analyse par la légitimité du repreneur externe vis-à-vis de ses salariés. Economies et finances. Université de Lyon, 2018. Français. ⟨NNT : 2018LYSES053⟩. ⟨tel-02087431⟩

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