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, Each respondent have to select three images that fit best with Auvergne. ? If Auvergne were a colour, it would be?? ? If Auvergne were a well-known person (from political, sport, cultural backgrounds, etc.), it would be?? ? In your opinion, what are the region's pros and cons? ? Do you favour the purchase or consumption of products from Auvergne? ? Why are you living in this region / Why did you choose to remain living there? (versus Why did you come live in Auvergne?) Part 2: The ANM region brand 2. Have you heard about the 'Auvergne Your New World' brand?, Materials: 12 images

, ANM brand'? ? If the ANM brand were a colour, it would be?? ? If the ANM brand were a well-known person (from political, sport, cultural backgrounds, etc.), it would be?? ? In your opinion, the name 'Auvergne Your New World' is?? ?, New World

, Your New World' from the brand name 'Auvergne Your New World' mean?? ? In your opinion, what are the ANM brand's pros and cons?, ? In your opinion, what does

, What comes to your mind when you look at the ANM logo (form, colours, etc.)? In your opinion, what brand values ANM stands for? Material: 1 image

, If the brand were a product, it would be?? ? In your opinion, a brand to represent a region seems to be??

, The ANM brand and industry ? What about the fact the ANM logo is depicted in this ad? ? Do you think the ad would make firms want to set up in Auvergne?

, The ANM brand and tourists ? What about the fact the ANM logo is depicted in this ad? ? Do you think the ad would make people want to visit the Auvergne region? 5.3. The ANM brand and local products ? What about the fact the ANM logo is depicted in this ad? ? Do you think the ad would make people want to buy Volvic natural spring water?