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Les outils langagiers, iconiques et plastiques de la presse écrite française et leur rôle dans l’éducation aux médias inhérente au choix de vote des campagnes présidentielles en France : une étude exploratoire de couvertures de journaux selon leurs promesses discursives et évolution identitaire de 2007 à 2017

Abstract : The aim of this research is to analyze and interpret form of construction, providing and appropriation of senses and meanings of mediatic languages tools about presidential campaigns of 2007, 2012 and 2017 through the french newspapers. Firstly, we wanted to know how can linguistic, iconic and plastic tools of the first page of newspapers can be considered like technictools with the aim of the presidential choice during the period 2007 and 2012. Secondly, we wanted to find out how media language tools can contribute to be psychological and technic through the representations and appropriation of mediatic messages by students in Education Science during the presidential campaign 2017? On the one hand, we have planned to analyze, compare and interpret network relation between construction and providing of tools language used by the newspapers to present presidential campaigns during two historic periods. On the other hand, a complementary study has allowed us to analyse and interpret the representations and appropriation of mediatic messages by students in Education Science. On the theoretical aspect; we based our research on historical-cultural theory of Vygotski (1985), the concept of artefact (Rabardel, 1995), media education theories, concept of frame (Goffman, 1995), the network-actor theory (2007). On the methodological aspect, we have chosen a qualiquantitative method (with the softwares CHIC, Tropes, Iramuteq), a content (Bardin, 1993) anddiscourse (Maingueneau, 2014) analysis methods of language tools of first page of newspapers. We opted for a cross-cultural approach including statistical implicative analysis, a psychosocio-semio-linguistic, semiological and pragmatic approaches. The corpus have been made up of 239 newspapers editions, 293 pictures of the first coverture of french newspapers (20 Minutes, Métro, Lyon Plus, Le Figaro, Le Monde, et Le Progrès) and 15 interviews collected from students in Education Science. The results show that media language tools can be established as technical tools through the introduction of different mechanisms, natural and social frames of conceptualization, through a hightlighting types of discourse (stative, declarative, narrative and argumentative). Heuristics and pragmatics schemes are mainly requested in 2007 than epistemics schemes which have been reinforced in 2012. The analysis of tools made for the spread of formal and informal mediatic kwnowledges or news aboutpresidential campaigns show that the thought is built and it is developed depending on sociohistorical context with form of actualisation, novelty, and redundancy. The taking into account of social, symbolic, private, conscious, onconscious dimension is involved to the mediatic tools appropriation but also with the practices of students in the construction of their decisions. Theanalysis and the interpretation of the apropriation of mediatic messages by the students in Education Science demonstrate that the consultation and the appropriation of this fulfill more a cognitive, conative than behavioural needs.
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Marie-Sophie Madiba. Les outils langagiers, iconiques et plastiques de la presse écrite française et leur rôle dans l’éducation aux médias inhérente au choix de vote des campagnes présidentielles en France : une étude exploratoire de couvertures de journaux selon leurs promesses discursives et évolution identitaire de 2007 à 2017. Sociologie. Université de Lyon, 2018. Français. ⟨NNT : 2018LYSE2134⟩. ⟨tel-02071785⟩

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