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La veille comme activité de soutien à l'innovation technologique

Abstract : This research focuses on the role of a strategic scanning in innovation projects. More specifically, it focuses on the role of information from a strategic scanning on decision-making throughout an innovation process. The question of research is: what is the influence of a strategic scanning on decision making during the innovation process? The objective is to enrich the knowledge on a topic that has been little addressed in the literature and which meets real management problems. The originality of the article is to mobilize the theory of decision in situation (Klein's naturalistic approach) to study decision-making in innovation processes as a complex decision and thus the influence that strategic scanning can have on complex decisions. This research was conducted through a qualitative exploratory approach of 23 interviews. Our results show that strategic scanning has three roles during the innovation process. The role of environmental exploration implies that the day before feeds the innovation process to almost all phases. The influence of the watch tends to fade before it is regained once the innovation is introduced on the market. The second role is to confirm the decision maker’s intuition. Decision makers must make complex decisions of type GO/KILL/HOLD/RECYCLE and seek their intuition that they confirm thanks to the previous day. The third role of strategic scanning is to reduce the uncertainty that characterizes innovation processes by providing strategic information about the company's external environment. Finally, this research shows that strategic scanning is useful to make decisions when it is focused on strategic research axes and that its results are shared through rich media, either at face-to-face meetings with visual presentation in the form of infographics for example.
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Submitted on : Monday, February 25, 2019 - 4:58:07 PM
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  • HAL Id : tel-02048563, version 2

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Justine Fasquelle. La veille comme activité de soutien à l'innovation technologique. Gestion et management. Université Grenoble Alpes, 2018. Français. ⟨NNT : 2018GREAG005⟩. ⟨tel-02048563v2⟩

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