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La typographie à l'ère postmoderne

Abstract : This thesis is about contemporary typography in the light of postmodernism from the eighties to the early years of the new millenium in order to show that it goes beyond the mere tool of visual communication and printing technique. So the research relates the history of typography and raises the recurrent issues (ideal of beauty, lisiblility, multi-disciplinarity) worked out and studied by postmodernism. Beside the stylistic effects, postmodernism stands out by reaction to modernism which it questions as a prevailing pattern. The deriving problems raise the question of whether the designer is legitimate and what his/her position in society is, in the creative process. Typography and its status are part and parcel of this issue which helps take it from the mere printed object. Thus, this thesis raises the question of whether it is possible to consider typography as an aesthetic and critical object which thinks, from the talks and works of that period, by particularly drawing upon research in design. This process also helps put into perspective the analysis and current knowledge around typography in order to develop its paradoxes and lead to re-define its goal.
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Submitted on : Thursday, January 31, 2019 - 2:33:31 PM
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  • HAL Id : tel-02002050, version 1


Alexandra Aïn. La typographie à l'ère postmoderne. Art et histoire de l'art. Université Michel de Montaigne - Bordeaux III, 2018. Français. ⟨NNT : 2018BOR30044⟩. ⟨tel-02002050⟩



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