Fan culture : résistance et mémétique sur les médias sociaux

Abstract : This dissertation aims at looking at the phenomena of fan resistance on social media through the memetic perspective. The objective is twofold: on one hand, to determine the function held by fans and official meaning-makers in the overall structure of cultural production as to reveal their power dynamics. For that purpose, we shall focus on a specific type of fans, namely television fans who connect around queer matters – whether those matters are broached in American TV contents or not – and who make digital technology part of their rewriting practices as well as their protests against the lack of diversity and authentic representation in current US television shows.On the other hand, adopting the meme's eye view will allow us to contemplate these power dynamics between fans and producers by questioning the mecanisms at play in the formation of each of their functions in the production/reception structure. Memetics understood as a Darwinian theory of cultural evolution shall prove to be an efficient tool for interpreting the creation of groups and group interactions, and thus allow us to conceptualize "fans" and "producers" as superorganisms, social complexes of individuals driven by a common meme. We will, through an analysis of the ways in which LGBTQ television narratives are transmitted, problematize fan resistance to cultural contents as a memetic instance: a battle between superorganisms.
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Morgane Brucelle. Fan culture : résistance et mémétique sur les médias sociaux. Littératures. Université Paul Valéry - Montpellier III, 2018. Français. ⟨NNT : 2018MON30021⟩. ⟨tel-02001831⟩

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